The Boomerang Theory

The Boomerang Theory

A Boomerang. A toy we all wanted until we had it, sometimes it came back to us, but most of the time it didn’t. The Boomerang of the digital age is an app accessible through Instagram, Snapchat and Facebook. It is a one-second video clip that loops back to the...
Take a Minute for Twitter Moments

Take a Minute for Twitter Moments

There are hundreds of millions of tweets that happen every day.  Twitter wants you to be able to find the best ones with Moments. Twitter announced that Moments is now available to users. The company tweeted, “Creators everywhere can now tell stories with tweets.”...
Getting Your Event Noticed on Snapchat

Getting Your Event Noticed on Snapchat

By Michaela Lawson When Snapchat opened custom on-demand geofilters to everyone, brands and marketers everywhere went crazy about the news. However, these custom Snapchat geofilters have flown largely under the radar, and are most commonly used by cities and some...