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Google Adds E-Commerce Tools & Shopify Partnership

Google Adds E-Commerce Tools & Shopify Partnership

May 28, 2021 | Blog, Digital Advertising, Digital Strategy, SEO, Smirk's Take

Google Adds E-Commerce Tools & Shopify Partnership The pandemic has quickly taught businesses that creating a user-friendly e-commerce experience was no longer optional, but essential. Consumers spent a combined $861.12 billion online with U.S. merchants in 2020...
Relevant Ads Matter

Relevant Ads Matter

Oct 8, 2020 | Blog, Digital Advertising, Digital Strategy, Smirk's Take, Social Media

Relevant Ads Matter Recent studies show that 44% of consumers have tried a new brand after seeing a relevant ad. Crafting your advertising strategy is so much more than just posting a graphic and copy — who you put your content in front of plays the biggest role in...
Google Introduces Programmatic Audio Placements in Ad Manager

Google Introduces Programmatic Audio Placements in Ad Manager

Aug 12, 2020 | Blog, Digital Advertising, Digital Strategy, Smirk's Take

Google Introduces Programmatic Audio Placements in Ad Manager New Opportunities for Audio Advertising Google announced upcoming features to their Ad Manager that will expand opportunities for advertisers to reach new and relevant audiences through audio placements....

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