In July, the New York Times broke the news that DoorDash — currently the country’s leading food-delivery app — uses customer tips to subsidize its workers (“Dashers”) base pay. The story went viral in a matter of days. Frequent users of the delivery app, former...
It may seem trivial, but the first few seconds after a user enters your website could mean the difference between securing a new customer and losing out to your competition. Market experts have discovered more than half of internet users will simply give up and bounce...
Storytelling is the best marketing. Have you ever heard that before? In the current age of media, it couldn’t be more true. People don’t care for or pay attention to statistics or facts as much as they used to, mostly because they don’t translate...
Many businesses are stuck deciding whether to use digital or traditional marketing. Although traditional has ruled in previous decades, digital is becoming more and more popular. In fact, 2017 will be the first year where digital spending will outweigh traditional...
The number one metric in digital marketing? Eyeballs. The problem? Consumers are doing everything they can to protect their peepers from brands online. The latest news – a new survey showing ad blocking on laptops is now at 40 percent of all users. On mobile,...
To post or not to post — that is the question. Tis nobler on social media to suffer the wrath of an audience than to post nothing at all. And by posting incorrectly? To die; to fail. We won’t continue to quote Hamlet, but what an outstanding guy. In this part of the...
