If there’s one thing we can take away from 2020, it’s to expect the unexpected. We all know the marketing landscape is always evolving and adapting. It’s not enough to simply keep up with trends, you need to be ahead of the game. Here are the Smirk team’s predictions...
Recent studies show that 44% of consumers have tried a new brand after seeing a relevant ad. Crafting your advertising strategy is so much more than just posting a graphic and copy — who you put your content in front of plays the biggest role in your campaign’s...
Don’t underestimate the power of a good welcome email. The welcome email is a triggered message. It’s permission-based marketing. 74.4% of people expect a welcome email when signing up or subscribing to a website. The average open rate for a welcome email is an...
Apple has postponed a major privacy update that would let users opt-out of sharing their information with app developers. The feature was supposed to roll out with the latest iOS 14 update but was postponed until 2021 after the backlash it received from advertisers....
The ongoing pandemic has created a seismic shift in consumer habits. From how your brand initially responded to COVID-19 to the ways you’ve implemented new health and safety policies, being transparent and empathetic with your audience can make or break their future...
Social media is an increasingly popular resource for catching up on the latest news and keeping in touch with your friends while you’re not able to see them face-to-face. In fact, of the 6 hours a day that U.S. adults averaged online in 2019, more than 2 hours were...
