Apple has postponed a major privacy update that would let users opt-out of sharing their information with app developers. The feature was supposed to roll out with the latest iOS 14 update but was postponed until 2021 after the backlash it received from advertisers....
Mobile-friendliness is no longer optional. With all websites being migrated to Google’s mobile-first indexing this month, you can’t afford to be left behind. Mobile phone users now account for over half of the web traffic worldwide, so your website’s lack of mobile...
The ongoing pandemic has created a seismic shift in consumer habits. From how your brand initially responded to COVID-19 to the ways you’ve implemented new health and safety policies, being transparent and empathetic with your audience can make or break their future...
Social media is an increasingly popular resource for catching up on the latest news and keeping in touch with your friends while you’re not able to see them face-to-face. In fact, of the 6 hours a day that U.S. adults averaged online in 2019, more than 2 hours were...
Agencies get a bad rap. We hate to say it, but there’s some truth to that. We hear horror stories from clients who thought they owned their old website only to find out they didn’t read clause 321b of their 40-page agreement to others who invest in large social media...
New Opportunities for Audio Advertising Google announced upcoming features to their Ad Manager that will expand opportunities for advertisers to reach new and relevant audiences through audio placements. Currently in beta, the expansion will offer new programmatic...
