Smirk’s Take

It’s second nature for the Smirk team to stay up-to-date on digital marketing best practices, platform algorithm updates, trending topics online, and the latest Facebook scandal. Curious about Smirk’s Take on the current digital landscape? Read our latest original blogs.

Lee Emerson Receives NextGen Under 30 Award

Lee Emerson Receives NextGen Under 30 Award

We’re thrilled to announce that Smirk Client Service Director Lee Emerson was recently named one of the 2021 NextGen Under 30 winners in Media, Public Relations, Marketing and Advertising. Award honorees were selected by a panel of respected community leaders from...

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Reflections on Facebook’s 6-Hour Social Media Apocalypse

Reflections on Facebook’s 6-Hour Social Media Apocalypse

October 4th was Facebook’s worst nightmare, a “social media apocalypse” in the middle of a global scandal. Users were left refreshing their empty feeds for nearly 6 hours as Facebook, Instagram and WhatsApp experienced a worldwide outage. This week’s event is the...

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Top 5 September 2021 Social Media Updates

Top 5 September 2021 Social Media Updates

The leaves are changing and so are some of the top social media platforms. Going into the fall season, new tools and features are being introduced daily — and some are already being reevaluated (RIP Twitter Fleets). Our ongoing blog series looks at the social media...

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Top 10 August 2021 Social Media Updates

Top 10 August 2021 Social Media Updates

The month of August was jam-packed with social media updates. In continuation of our ongoing series, we’re highlighting changes that will have the most impact on your B2B or consumer-facing brand. The average adult engages with around 6 social media platforms on a...

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Top 10 July 2021 Social Media Updates

Top 10 July 2021 Social Media Updates

With 4.2 billion people using social media around the world for an average of over 2 hours a day, platforms are constantly in competition to keep their users interested. Every month, they’re beta-testing platform changes, removing features, and introducing new...

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Google Postpones Elimination of Third-Party Cookies to 2023

Google Postpones Elimination of Third-Party Cookies to 2023

Marketers can breathe a sigh of relief as Google announces a delay in their plan to phase out third-party cookies. While other browsers such as Safari and Firefox have already taken a stand against third-party tracking, Google Chrome will have an even bigger impact in...

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Twitter Rolls Out Undo Option, Tip Jars and More

Twitter Rolls Out Undo Option, Tip Jars and More

Twitter recently announced a number of platform updates, including changes to their user verification process and new audio channels called Spaces. These all-access features come alongside the debut of Twitter Blue, a paid premium service. The monthly subscription...

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Google Adds E-Commerce Tools & Shopify Partnership

Google Adds E-Commerce Tools & Shopify Partnership

The pandemic has quickly taught businesses that creating a user-friendly e-commerce experience was no longer optional, but essential. Consumers spent a combined $861.12 billion online with U.S. merchants in 2020 — that’s a 44% increase from the year prior and the...

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