Smirk’s Take

It’s second nature for the Smirk team to stay up-to-date on digital marketing best practices, platform algorithm updates, trending topics online, and the latest Facebook scandal. Curious about Smirk’s Take on the current digital landscape? Read our latest original blogs.

Top 10 August 2021 Social Media Updates

Top 10 August 2021 Social Media Updates

The month of August was jam-packed with social media updates. In continuation of our ongoing series, we’re highlighting changes that will have the most impact on your B2B or consumer-facing brand. The average adult engages with around 6 social media platforms on a...

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Top 10 July 2021 Social Media Updates

Top 10 July 2021 Social Media Updates

With 4.2 billion people using social media around the world for an average of over 2 hours a day, platforms are constantly in competition to keep their users interested. Every month, they’re beta-testing platform changes, removing features, and introducing new...

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Google Postpones Elimination of Third-Party Cookies to 2023

Google Postpones Elimination of Third-Party Cookies to 2023

Marketers can breathe a sigh of relief as Google announces a delay in their plan to phase out third-party cookies. While other browsers such as Safari and Firefox have already taken a stand against third-party tracking, Google Chrome will have an even bigger impact in...

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Twitter Rolls Out Undo Option, Tip Jars and More

Twitter Rolls Out Undo Option, Tip Jars and More

Twitter recently announced a number of platform updates, including changes to their user verification process and new audio channels called Spaces. These all-access features come alongside the debut of Twitter Blue, a paid premium service. The monthly subscription...

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Google Adds E-Commerce Tools & Shopify Partnership

Google Adds E-Commerce Tools & Shopify Partnership

The pandemic has quickly taught businesses that creating a user-friendly e-commerce experience was no longer optional, but essential. Consumers spent a combined $861.12 billion online with U.S. merchants in 2020 — that’s a 44% increase from the year prior and the...

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IDFA Doomsday Arrives

IDFA Doomsday Arrives

The time has come. On April 26th, Apple officially released iOS 14.5. The software update marks the beginning of AppTrackingTransparency (ATT) framework enforcement. This change will allow Apple users the ability to opt-out of giving apps access to their device's...

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Facebook Adds Scheduling for Stories and More

Facebook Adds Scheduling for Stories and More

With the introduction of Facebook Business Suite last year, the social media giant has continued to make it easier for brands to manage their Facebook Pages while maximizing their presence on the platform. Late last week, Facebook announced several upcoming features...

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10 Ways to Build Brand Trust

10 Ways to Build Brand Trust

Between issues of public health and social justice, brand trust was truly put to the test last year. Accountability and expectations for businesses of all sizes grew significantly, and there’s no doubt that most marketers felt the weight of each and every digital step...

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