Smirk’s Take

It’s second nature for the Smirk team to stay up-to-date on digital marketing best practices, platform algorithm updates, trending topics online, and the latest Facebook scandal. Curious about Smirk’s Take on the current digital landscape? Read our latest original blogs.

Conversions Up 32% For Email Ads During the Holidays

The 2020 holiday season has proved that digital ads and email marketing continue to be very powerful tools in a time when people are mostly home and making online purchases. Clickthrough rate (CTR) averages doubled and newsletter impressions increased 10 times from...

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First-Party Data Becomes Top Priority For Marketers in 2021

With growing concerns surrounding data restrictions, many major brands are turning their attention to first-party data sharing. Google plans to phase out the use of third-party cookies as early as 2022, a common way to track users' online activity. In addition, Apple...

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Influencer Collaborations Increased by 57% in 2020

Influencer marketing is gaining noticeable momentum going into 2021. Klear Research reported that sponsored posts received an average of 7,806 impressions last year, a 57% increase from 2019. By 2022, the influencer marketing industry is predicted to reach $15...

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Instagram Tests New FAQ Option For Business Accounts

The social media giant is following in Facebook’s footsteps by introducing a frequently asked questions (FAQ) feature. Some Instagram business accounts will now have the option to present up to four clickable questions when users go to direct message the account....

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Instagram Allows Users to Opt-Out of Third-Party Data Sharing

Instagram is expanding its data policy to include a new “Data From Partners” setting that will allow users to opt-out of receiving personalized ad targeting driven by partner-sourced data. If your Instagram is connected to your Facebook account, you’ll also receive...

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Facebook Introduces Election Notification Updates

In anticipation of the 2020 U.S. Presidential election next month, Facebook has announced a new set of notifications that will appear at the top of users’ home feeds providing updates with official poll information. Taking Control of the Conversation From the...

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Smirk Reacts to 2021 Marketing Trends

If there’s one thing we can take away from 2020, it’s to expect the unexpected. We all know the marketing landscape is always evolving and adapting. It’s not enough to simply keep up with trends, you need to be ahead of the game. Here are the Smirk team’s predictions...

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Relevant Ads Matter

Recent studies show that 44% of consumers have tried a new brand after seeing a relevant ad. Crafting your advertising strategy is so much more than just posting a graphic and copy — who you put your content in front of plays the biggest role in your campaign’s...

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The Anatomy of a Perfect Welcome Email

Don't underestimate the power of a good welcome email. The welcome email is a triggered message. It’s permission-based marketing. 74.4% of people expect a welcome email when signing up or subscribing to a website. The average open rate for a welcome email is an...

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