Smirk’s Take
It’s second nature for the Smirk team to stay up-to-date on digital marketing best practices, platform algorithm updates, trending topics online, and the latest Facebook scandal. Curious about Smirk’s Take on the current digital landscape? Read our latest original blogs.
DoorDash Keeps Driver Tips, Fails in Crisis Management Attempt
In July, the New York Times broke the news that DoorDash uses customer tips to subsidize its workers base pay. The story went viral in a matter of days and DoorDash showed us what NOT to do in crisis management.
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The Winningest Agency at the 2019 Marketini Awards
Smirk New Media wrapped up its awards season as the winningest agency at the 2019 Marketini Awards. In total, the Smirk team took home eight awards, including the coveted People’s Choice Award presented to the most popular campaign of the night.
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5 Reasons Why Your Website Isn’t Mobile-Friendly
47% of businesses don’t have mobile-friendly websites. This means that 47% of businesses are missing out on over half of consumers. The days of the desktop are done. Consumers want everything on-the-go, and if your site isn’t mobile-friendly then you’re falling behind.
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The Four-Second Rule: Page Speed, UX, & SEO
More than half of internet users will simply give up and bounce from a site if it fails to load within four seconds. It’s no secret that a high bounce rate equates to a poor UX. And with Google’s emphasis on mobile-friendly websites, slow page speeds can cause major SEO issues.
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Smirk Takes Home 3 ADDYs
Smirk New Media won its first awards at the American Advertising Awards (ADDYs) this year, taking honors from the OKC Ad Club for the agency’s new branding.
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Launching the New Smirk: Branding, Website & Concepts
In celebration of our eighth anniversary, Smirk New Media’s visual identity took a bold new direction to showcase where we are now as a company and where we’re heading.
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Smirk Founder Named to Leadership OKC Class
Smirk New Media founder, Mike Koehler, was named to Class 37 of the Leadership Oklahoma City (LOKC) Signature Program. LOKC's Signature Program is considered one of the premier honors for the city's current and future community leaders. LOKC launched in 1981 and now...
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Battling Fake Accounts on Twitter
Twitter began deleting millions of suspicious, fake accounts hiding out in people’s profiles on July 13. Most of these fake accounts existed to manipulate the follower count of social influencers.
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Digital Advertising Spend Rises Above Television
Last year marked the first time that digital advertising spend topped total advertising revenue on TV. Thanks to a 21 percent jump in 2017, it looks that trend isn’t going away.
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