Smirk’s Take
It’s second nature for the Smirk team to stay up-to-date on digital marketing best practices, platform algorithm updates, trending topics online, and the latest Facebook scandal. Curious about Smirk’s Take on the current digital landscape? Read our latest original blogs.
Twitter Faces $250M FTC Fine for Misuse of Personal Information
Ad Retargeting Gone Wrong Twitter could be facing a fine of up to $250 million for using private information in order to target ads towards users. The platform received a complaint from the Federal Trade Commission on July 28th that highlighted violations ranging from...
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RIP Retargeting: Apple Kills IDFA with iOS 14
Giving Users the Option to Opt-Out Apple announced a change that could signify the end of personalized ads. With the iOS 14 update — rumored to roll out in September — users will be greeted with a new privacy option that will ultimately alter the advertising landscape...
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Facebook Considers Banning Political Ads Until 2020 Presidential Election
Facebook is considering banning all political ads on its platform months before the highly-anticipated 2020 presidential election. This is in direct response to the ad revenue lost when 300+ brands that pledged to boycott Facebook ads during the month of July. Some...
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Could Ad Boycott Shake Some Sense into Facebook?
A number of civil rights organizations have called on brands to join in on a one-month ad pause in July. Growing concerns regarding Facebook’s ad policies have led to the next big social movement. A deafening silence is about to take place on Facebook in the next...
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DoorDash Keeps Driver Tips, Fails in Crisis Management Attempt
In July, the New York Times broke the news that DoorDash uses customer tips to subsidize its workers base pay. The story went viral in a matter of days and DoorDash showed us what NOT to do in crisis management.
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The Winningest Agency at the 2019 Marketini Awards
Smirk New Media wrapped up its awards season as the winningest agency at the 2019 Marketini Awards. In total, the Smirk team took home eight awards, including the coveted People’s Choice Award presented to the most popular campaign of the night.
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5 Reasons Why Your Website Isn’t Mobile-Friendly
47% of businesses don’t have mobile-friendly websites. This means that 47% of businesses are missing out on over half of consumers. The days of the desktop are done. Consumers want everything on-the-go, and if your site isn’t mobile-friendly then you’re falling behind.
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The Four-Second Rule: Page Speed, UX, & SEO
More than half of internet users will simply give up and bounce from a site if it fails to load within four seconds. It’s no secret that a high bounce rate equates to a poor UX. And with Google’s emphasis on mobile-friendly websites, slow page speeds can cause major SEO issues.
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Smirk Takes Home 3 ADDYs
Smirk New Media won its first awards at the American Advertising Awards (ADDYs) this year, taking honors from the OKC Ad Club for the agency’s new branding.
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