Why Digital Marketing is Your Best Option

Why Digital Marketing is Your Best Option

Many businesses are stuck deciding whether to use digital or traditional marketing. Although traditional has ruled in previous decades, digital is becoming more and more popular. In fact, 2017 will be the first year where digital spending will outweigh traditional...
Who Should Market to Millennials?

Who Should Market to Millennials?

The millennial generation is the largest in U.S. history, even bigger than baby boomers. For that reason, many of our new clients believe their brand should market to millennials. Every client’s social media presence should be as unique as the products or services...
Communications Lessons from Martin Luther King, Jr.

Communications Lessons from Martin Luther King, Jr.

“I have a dream…” Delivered by one of the greatest orators ever, Martin Luther King, Jr., this speech still echoes the fundamental beliefs of the civil rights movement decades after it was spoken. The March on Washington, where this famous moment occurred, was one of...
The Boomerang Theory

The Boomerang Theory

A Boomerang. A toy we all wanted until we had it, sometimes it came back to us, but most of the time it didn’t. The Boomerang of the digital age is an app accessible through Instagram, Snapchat and Facebook. It is a one-second video clip that loops back to the...
The Lost Link: LinkedIn Brings Back Hashtags

The Lost Link: LinkedIn Brings Back Hashtags

Even if you are an occasional user of social media, you have witnessed countless #hashtags. In the past, hashtags included in LinkedIn posts did nothing more than demonstrate the user didn’t fully understand the capabilities of the platform. That’s about to change....