The Anatomy of a Perfect Welcome Email

The Anatomy of a Perfect Welcome Email

Don’t underestimate the power of a good welcome email. The welcome email is a triggered message. It’s permission-based marketing. 74.4% of people expect a welcome email when signing up or subscribing to a website. The average open rate for a welcome email is an...
What is the ‘Smirk Difference’?

What is the ‘Smirk Difference’?

Agencies get a bad rap. We hate to say it, but there’s some truth to that. We hear horror stories from clients who thought they owned their old website only to find out they didn’t read clause 321b of their 40-page agreement to others who invest in large social media...