Why Storytelling is a Valuable Marketing Tool

Why Storytelling is a Valuable Marketing Tool

Storytelling is the best marketing. Have you ever heard that before? In the current age of media, it couldn’t be more true. People don’t care for or pay attention to statistics or facts as much as they used to, mostly because they don’t translate...

Why Instagram Wins: High-Quality Content

In the years since social media first burst onto the scenes, there’s always been a jostling among the platforms to prove which is best, most popular and actually making a profit. Facebook has emerged as the giant, but that doesn’t mean the second place hasn’t turned...
The Boomerang Theory

The Boomerang Theory

A Boomerang. A toy we all wanted until we had it, sometimes it came back to us, but most of the time it didn’t. The Boomerang of the digital age is an app accessible through Instagram, Snapchat and Facebook. It is a one-second video clip that loops back to the...

The Poetry of Social Media Content

Back in the olden times, I was an English major, and spent my college days deciphering the cantos of Ezra Pound, skimming my way through “The Love Song of J. Alfred Prufrock” and diving into the deep end of William Carlos Wlliams. As corny and odd as it...