Oct 17, 2017 | Blog, Digital Strategy
Storytelling is the best marketing. Have you ever heard that before? In the current age of media, it couldn’t be more true. People don’t care for or pay attention to statistics or facts as much as they used to, mostly because they don’t translate...Apr 20, 2017 | Blog, Social Media
In the years since social media first burst onto the scenes, there’s always been a jostling among the platforms to prove which is best, most popular and actually making a profit. Facebook has emerged as the giant, but that doesn’t mean the second place hasn’t turned... 
Jan 13, 2017 | Blog, Digital Strategy, Smirk's Take, Social Media
A Boomerang. A toy we all wanted until we had it, sometimes it came back to us, but most of the time it didn’t. The Boomerang of the digital age is an app accessible through Instagram, Snapchat and Facebook. It is a one-second video clip that loops back to the... 
Aug 12, 2016 | Blog, Smirk's Take, Social Media
By Michaela Lawson Instagram’s newest feature is making waves of controversy in the world of social media loyalty as the capability seems eerily similar to Snapchat Stories. The Facebook-owned photo-sharing app just launched Stories, a new feature that looks almost...May 23, 2012 | Blog, Smirk's Take, Social Media
Back in the olden times, I was an English major, and spent my college days deciphering the cantos of Ezra Pound, skimming my way through “The Love Song of J. Alfred Prufrock” and diving into the deep end of William Carlos Wlliams. As corny and odd as it...