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Google Postpones Elimination of Third-Party Cookies to 2023

Google Postpones Elimination of Third-Party Cookies to 2023

Jul 9, 2021 | Blog, Digital Advertising, Digital Strategy, Smirk's Take

Google Postpones Elimination of Third-Party Cookies to 2023 Marketers can breathe a sigh of relief as Google announces a delay in their plan to phase out third-party cookies. While other browsers such as Safari and Firefox have already taken a stand against...
IDFA Doomsday Arrives

IDFA Doomsday Arrives

Apr 30, 2021 | Blog, Digital Advertising, Digital Strategy, Smirk's Take, Social Media

IDFA Doomsday Arrives The time has come. On April 26th, Apple officially released iOS 14.5. The software update marks the beginning of AppTrackingTransparency (ATT) framework enforcement. This change will allow Apple users the ability to opt-out of giving apps access...
Instagram Allows Users to Opt-Out of Third-Party Data Sharing

Instagram Allows Users to Opt-Out of Third-Party Data Sharing

Nov 23, 2020 | Blog, Digital Advertising, Smirk's Take, Social Media

Instagram Allows Users to Opt-Out of Third-Party Data Sharing Instagram is expanding its data policy to include a new “Data From Partners” setting that will allow users to opt-out of receiving personalized ad targeting driven by partner-sourced data. If your Instagram...
Apple Postpones iOS 14 Privacy Update

Apple Postpones iOS 14 Privacy Update

Sep 18, 2020 | Blog, Digital Advertising, Digital Strategy, Smirk's Take

Apple Postpones iOS 14 Privacy Update Apple has postponed a major privacy update that would let users opt-out of sharing their information with app developers. The feature was supposed to roll out with the latest iOS 14 update but was postponed until 2021 after the...
RIP Retargeting: Apple Kills IDFA with iOS 14

RIP Retargeting: Apple Kills IDFA with iOS 14

Jul 28, 2020 | Blog, Digital Advertising, Digital Strategy, Smirk's Take

RIP Retargeting: Apple Kills IDFA with iOS 14 Giving Users the Option to Opt-Out Apple announced a change that could signify the end of personalized ads. With the iOS 14 update — rumored to roll out in September — users will be greeted with a new privacy option that...

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