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Instagram Allows Users to Opt-Out of Third-Party Data Sharing

Instagram Allows Users to Opt-Out of Third-Party Data Sharing

Nov 23, 2020 | Blog, Digital Advertising, Smirk's Take, Social Media

Instagram is expanding its data policy to include a new “Data From Partners” setting that will allow users to opt-out of receiving personalized ad targeting driven by partner-sourced data. If your Instagram is connected to your Facebook account, you’ll also receive...
Apple Postpones iOS 14 Privacy Update

Apple Postpones iOS 14 Privacy Update

Sep 18, 2020 | Blog, Digital Advertising, Digital Strategy, Smirk's Take

Apple has postponed a major privacy update that would let users opt-out of sharing their information with app developers. The feature was supposed to roll out with the latest iOS 14 update but was postponed until 2021 after the backlash it received from advertisers....
RIP Retargeting: Apple Kills IDFA with iOS 14

RIP Retargeting: Apple Kills IDFA with iOS 14

Jul 28, 2020 | Blog, Digital Advertising, Digital Strategy, Smirk's Take

Giving Users the Option to Opt-Out Apple announced a change that could signify the end of personalized ads. With the iOS 14 update — rumored to roll out in September — users will be greeted with a new privacy option that will ultimately alter the advertising landscape...

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