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RIP Retargeting: Apple Kills IDFA with iOS 14

RIP Retargeting: Apple Kills IDFA with iOS 14

Jul 28, 2020 | Blog, Digital Advertising, Digital Strategy, Smirk's Take

Giving Users the Option to Opt-Out Apple announced a change that could signify the end of personalized ads. With the iOS 14 update — rumored to roll out in September — users will be greeted with a new privacy option that will ultimately alter the advertising landscape...

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