Search Engine Optimization

Become the best result.

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Why invest in SEO?

Search engine optimization (SEO) is more than keywords and website traffic. It’s about meeting business goals. SEO generates leads, increases brand awareness and boosts your bottom line.

Organic clicks convert

SEO is more effective than ads, with organic traffic converting almost 6x more than paid traffic.

Black hat SEO is out

Without up-to-date SEO strategies, mistakes are easily made and black hat tactics can be very costly.

75% of users never scroll past the first page of search results

One time won't work

SEO is never “complete”. If you’re not actively working on your SEO, then you’re already behind.

Grow your business

Smirk can handle the brand’s search visibility so you’re able to focus on building the business.

Do you know where you're ranking?

Find Out

We don't do "cookie-cutter" solutions. SEO strategy is tailored to each business.

SEO strategy customized to your business.

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Search Engine Marketing

Search engine marketing (SEM) is not a one-off project, it’s an ongoing effort. Smirk is an award-winning SEO company that confidently manages all aspects of a brand’s online presence, including PPC, on-page SEO, off-page SEO, local SEO, and listings management—you name it, we optimize it.

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2019 AMAOKC Website Tactic Award of Excellence

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SEO Audits

You have an in-house marketing team ready to execute, but you’re not quite sure where to start. We’re not talking about computer-generated reports. The Smirk team executes comprehensive SEO audits that provide insight into the current state of your online presence. Plus, we include recommendations on how to enhance your rankability.

SEO Consulting

Need some extra hands? Building an online presence is a strategic, systematic process, but there’s no need to overwork your marketing team. Smirk can supplement your in-house efforts with our SEO expertise. You are still executing the strategy, we’re just here for specialized tasks and support.

Partnerships

Website designs without great copy and SEO are lose-lose situations for designers and clients. Smirk partners with website creators (solo pros and agencies) to provide copy development and SEO strategy parallel to their design process. They build the house and Smirk builds the road that drives their client’s customers to the right address.

Do you have all the elements of stellar search visibility?

Mobile-Friendly

With Google’s switch to Mobile-First Indexing, responsive website designs are the new norm.

User Experience (UX)

SEO is all about user-friendliness. Websites need to look good, load fast, and read easily.

Technical SEO

It doesn’t matter how great your website looks if it’s not properly optimized on the backend.

Website Security

Can users trust your website with their information?

SEO Copywriting

Develop high-quality website content with optimal keyword density and readability scores.

Link Building

Create and promote original content to attract authoritative links.

Keyword Research

Identify valuable, industry-specific keywords and opportunities to boost search visibility.

Listings Management

People get a variety of business information from online listings. Are yours up-to-date?

PPC & Display

Supplement SEO efforts with targeted PPC and Display advertising campaigns.

How Smirk took an IT company with no online presence to the first page of search results.

Read case study

What to know about SEO.

What is search engine optimization (SEO)?

SEO is a combination of strategies used to increase a website’s visibility and ranking in search engines. It’s how you inform the search engines about the quality of a website to improve search engine result rankings and drive more organic (non-paid) traffic to the site. SEO is not just a website tactic, it should inform your brand’s entire online presence.

What does SEO look like in 2020?

Things are always changing in the world of SEO—search engines constantly update their algorithms—but the shift from desktop to mobile is one of the most important updates the industry has seen lately. Other changes include the focus on search intent, high-quality content, and the importance of page speed.

How long until I see results from SEO?

Unfortunately, there is no quick fix when it comes to SEO. Getting to the first page takes strategic efforts and ongoing maintenance. The typical timeline for SEO results is ~180 days after the implementation of a holistic SEO strategy. Now, this doesn’t mean you’ll be on page one immediately, but you’ll see significant improvements in SEO metrics.

REMEMBER: Organic traffic converts almost 6x more than paid traffic!

Smirk's Take on SEO

Desktop-First is Dead

Mobile-friendliness is no longer optional. With all websites being migrated to Google’s mobile-first indexing this month, you can’t afford to be left behind. Mobile phone users now account for over half of the web traffic worldwide, so your website’s lack of mobile...

Brand Loyalty in the Age of COVID-19

The ongoing pandemic has created a seismic shift in consumer habits. From how your brand initially responded to COVID-19 to the ways you’ve implemented new health and safety policies, being transparent and empathetic with your audience can make or break their future...

How Brand Discovery Has Evolved for the Modern Consumer

Social media is an increasingly popular resource for catching up on the latest news and keeping in touch with your friends while you’re not able to see them face-to-face. In fact, of the 6 hours a day that U.S. adults averaged online in 2019, more than 2 hours were...

Have you updated your site in 2020?

Learn How SEO Changed

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