Search Engine Optimization
Become the best result.
Why invest in SEO?
Search engine optimization (SEO) is more than keywords and website traffic. It’s about meeting business goals. SEO generates leads, increases brand awareness and boosts your bottom line.
Organic clicks convert
SEO is more effective than ads, with organic traffic converting almost 6x more than paid traffic.
Black hat SEO is out
Without up-to-date SEO strategies, mistakes are easily made and black hat tactics can be very costly.
One time won't work
SEO is never “complete”. If you’re not actively working on your SEO, then you’re already behind.
Grow your business
Smirk can handle the brand’s search visibility so you’re able to focus on building the business.
Find out where you're ranking!
Want to know where your brand is ranking in search results? Get a professional assessment from Smirk’s SEO team.
Find out where you're ranking!
Want to know where your brand is ranking in search results? Get a professional assessment from Smirk’s SEO team.
We don't do "cookie-cutter" solutions. SEO strategy is tailored to each business.
SEO strategy customized to your business.
Search Engine Marketing
Search engine marketing (SEM) is not a one-off project, it’s an ongoing effort. Smirk is an award-winning SEO company that confidently manages all aspects of a brand’s online presence, including PPC, on-page SEO, off-page SEO, local SEO, and listings management—you name it, we optimize it.
SEO Audits
You have an in-house marketing team ready to execute, but you’re not quite sure where to start. We’re not talking about computer-generated reports. The Smirk team executes comprehensive SEO audits that provide insight into the current state of your online presence. Plus, we include recommendations on how to enhance your rankability.
SEO Consulting
Need some extra hands? Building an online presence is a strategic, systematic process, but there’s no need to overwork your marketing team. Smirk can supplement your in-house efforts with our SEO expertise. You are still executing the strategy, we’re just here for specialized tasks and support.
Partnerships
Website designs without great copy and SEO are lose-lose situations for designers and clients. Smirk partners with website creators (solo pros and agencies) to provide copy development and SEO strategy parallel to their design process. They build the house and Smirk builds the road that drives their client’s customers to the right address.
Do you have all the elements of stellar search visibility?
Mobile-Friendly
With Google’s switch to Mobile-First Indexing, responsive website designs are the new norm.
User Experience (UX)
SEO is all about user-friendliness. Websites need to look good, load fast, and read easily.
Technical SEO
It doesn’t matter how great your website looks if it’s not properly optimized on the backend.
Website Security
Can users trust your website with their information?
SEO Copywriting
Develop high-quality website content with optimal keyword density and readability scores.
Link Building
Create and promote original content to attract authoritative links.
Keyword Research
Identify valuable, industry-specific keywords and opportunities to boost search visibility.
Listings Management
People get a variety of business information from online listings. Are yours up-to-date?
PPC & Display
Supplement SEO efforts with targeted PPC and Display advertising campaigns.
How Smirk took an IT company with no online presence to the first page of search results.
What to know about SEO.
What is search engine optimization (SEO)?
SEO is a combination of strategies used to increase a website’s visibility and ranking in search engines. It’s how you inform the search engines about the quality of a website to improve search engine result rankings and drive more organic (non-paid) traffic to the site. SEO is not just a website tactic, it should inform your brand’s entire online presence.
What does SEO look like in 2020?
Things are always changing in the world of SEO—search engines constantly update their algorithms—but the shift from desktop to mobile is one of the most important updates the industry has seen lately. Other changes include the focus on search intent, high-quality content, and the importance of page speed.
How long until I see results from SEO?
Unfortunately, there is no quick fix when it comes to SEO. Getting to the first page takes strategic efforts and ongoing maintenance. The typical timeline for SEO results is ~180 days after the implementation of a holistic SEO strategy. Now, this doesn’t mean you’ll be on page one immediately, but you’ll see significant improvements in SEO metrics.REMEMBER: Organic traffic converts almost 6x more than paid traffic!
Smirk's Take on SEO
Instagram Allows Users to Opt-Out of Third-Party Data Sharing
Instagram is expanding its data policy to include a new “Data From Partners” setting that will allow users to opt-out of receiving personalized ad targeting driven by partner-sourced data. If your Instagram is connected to your Facebook account, you’ll also receive...
read more
Facebook Introduces Election Notification Updates
In anticipation of the 2020 U.S. Presidential election next month, Facebook has announced a new set of notifications that will appear at the top of users’ home feeds providing updates with official poll information. Taking Control of the Conversation From the...
read more
Smirk Reacts to 2021 Marketing Trends
If there’s one thing we can take away from 2020, it’s to expect the unexpected. We all know the marketing landscape is always evolving and adapting. It’s not enough to simply keep up with trends, you need to be ahead of the game. Here are the Smirk team’s predictions...
read moreHave you updated your site in 2020?
