Top 10 April 2023 Social Media Updates
Don’t Set it and Forget it
Whether it’s Google, Meta or another major digital advertising platform, the foundation of any successful campaign is consistency — consistent planning, consistent performance monitoring, and consistent budget distribution.
Let’s talk about Meta (Facebook and Instagram) for a minute. Business Manager and Ads Manager have been going through rapid, turbulent beta changes for months, much to the chagrin of any seasoned advertiser.
At the end of the day, Meta is still a business. Fully automating your brand’s advertising through Meta — by that, we mean using the “Promote” button under an organic post, letting a daily suggested budget run indefinitely, or allowing Meta to select all of your ad placements and “optimize” your visuals and creative — might feel convenient, but this process will benefit Meta first and foremost.
Taking even a few minutes every day to monitor the progress of your paid Meta campaigns will not only ensure you stay within your budget, but also allow you insights into individual ad performance so you’re not wasting your dollars on duds.
We’ll get off the soapbox. Before you go and check in on your ads, let’s take a look at this month’s top updates:
- An ad systems error caused many campaigns to overspend by at least double their daily limit
- A new feature called, ‘Advanced Stories’ creates AI-generated content based on your shared content
- Meta is officially retiring the code generator authentication element from Facebook
- Users now have the ability to add up to five links to their bio
TikTok
- The platform is now banning all climate change denial content
YouTube
- Live streams now have a ‘Notify Me’ CTA button in order to boost viewership
- Following the backlash from removing legacy checkmarks, the platform reinstates verification for top accounts
- Advertisers will now have to be subscribed to Twitter Blue or Verification for Organizations in order to run ads
- Tweets that violate Twitter’s policies will now receive new visible labels explaining why their visibility has been restricted
- ‘Verification for Organizations’ is now available to businesses worldwide
Optimization Matters
Though Meta would love for you to just click the “Boost” button on your Facebook post and forget about it, it’s important to have someone on your side — not just making sure that your ad dollars aren’t wasted, but also that you’re getting the most bang for your buck. We understand the value of fully crafting a campaign.
Not sure where to start with creating and scheduling ads? We’d love to offer guidance. Set up a time to visit with a Smirk team member today.
