STRATEGY
Smirk doesn’t smash the gas pedal on your digital marketing until we have a roadmap. We have a proven process which puts all of the pieces together for a winning online blueprint, whether you need us to execute it or not. We discover together how your content and ads should look and sound like and where they should go.
SOCIAL
Social media is a commitment: posting and managing your content, listening and replying to your audience, reacting to the latest trends. Smirk’s team of strategists and content creators will be your ambassadors to the world of Facebook, Instagram and the rest, while helping your brand be a vibrant member of the online community.
CREATIVE
There’s never been a better time to tell your brand’s unique story. We can help by designing fresh, compelling visuals, sitting down with your most devoted customers for a testimonial video, and photographing your products for an Instagram campaign or making them pop in a motion graphic. The opportunities are unlimited.
>Digital Audit
>Best Practice Recommendations
>Sample Content
>Internal Workflow
>Brand Voice Development
Strategy & Planning
Smirk can create a complete blueprint for your digital marketing success based on in-depth research, best practices and years of experience. This strategy can be prepared for your internal team or serve as a game plan for Smirk’s execution. We will include everything your brand needs to win with organic and paid campaigns.
Social Media Management
Smirk manages brand social media accounts, creating consistent, platform-specific content and optimizing profiles. We monitor and respond to audience engagement during waking hours, 365 days a year. We utilize comprehensive analytics to continually optimize messaging and visual content.
>Creative Campaigns
>Content Development
>Social Listening
>PPC & Display Ads
>Social Media Ads
>Remarketing
>Lead Generation
Digital Advertising
Smirk crafts digital advertising campaigns targeting custom audiences with content we believe they will enjoy, share and interact with. If a campaign isn’t effective, we’ll know in real-time, which means every dollar spent is used to earn valuable results. Each campaign includes split testing and ongoing optimizations to ensure audiences only see ads that resonate. Smirk is a Google Partner Agency.
ACTIVE RESPONSE
ACTIVE CUSTOMER RESPONSE
MESSAGE TAGGING SYSTEM
Brand sentiment aggregators lack accuracy and they typically only offer brands generalized benchmarks. Smirk developed a unique, agile tagging system within our Active Response service for tracking trending topics in real-time with precision. The data resulting from this system is beneficial at every level of an organization from customer retention to product development to marketing and sales.
REVIEW MANAGEMENT
Online reviews can bring successful businesses into the spotlight and endanger the survival of others. We take a proactive approach to review management. It’s not just about empathizing with upset customers and de-escalating crises after reviews hit the page — it’s about facilitating customer interaction, building brand trust and, ideally, resolving customer service situations before they permanently damage your accounts.
MAP LISTINGS MANAGEMENT
If you don’t update your local listings, your customers will. That’s right — search engines and other platforms accept customer feedback on things like your hours, price range and even your address. If these suggestions go uncontested, they’re published to the page as fact. We don’t need to tell you how damaging misinformation can be to sales. Local listings are also a big driver for SEO. We’ll help you take control.
>Keyword Research
>Social Media Recommendations
>Technical Website Assessment
>Transparent Results
Search Engine Optimization
There’s no secret sauce here — search engine optimization is a puzzle we love to solve. Search engines create their SEO puzzle with both the success of the brand and customer in mind. Deliver them a technically sound site with consistent, original, keyword-driven content and you will rise in the rankings. Smirk uses data to define each client’s pathway to success. We manage the on-site content, research, metadata, links, and listings which impact your organic ranking.
Email & Text Marketing
Through email and text marketing campaigns, Smirk helps brands put the right messages in front of the right people at the right time. We deploy a strategic combination of broadcast, targeted, drip and triggered email and text campaigns designed to turn leads into paying customers.
>Campaign Development
>List Segmentation
>Automation
>Comprehensive Half-Day or Full-Day Staff Training
>Event Presentations
>New Marketing Hire Training
Public Speaking & Training
Smirk Founder Mike Koehler, President Allie Carrick and other members of our team are experienced speakers who have explained the trends and impact of digital marketing across the country. Want to know where social media is going or need training on specific aspects of a platform? Smirk can lead a one-hour talk or a day-long deep dive to bring your team up to speed.
CREATIVE
BRANDING & DESIGN
Smirk’s creative team follows a methodical brand identity development process. You’ll receive original work that is tailored to your vision. You can expect time, care, detailed research, and genuine thought to be put into your every aspect of your visual identity. Your branding is often a prospect’s first impression of your company. Quality first impressions are worth the time and effort.
MOTION DESIGN & ILLUSTRATION
Motion design is a dynamic solution for widespread creative challenges. How do you cut through the noise and deliver effective content? With audiences being 80% more likely to retain moving imagery over static images, motion graphics are the way of the future. Professional animation is one of the best investments you can make.
VIDEO PRODUCTION
We see video as another component of telling your story online. Smirk produces commercial-quality video specifically catered to the web. We take you from script to storyboard to on-location shoot to final product. Smirk works to make engaging social videos that are short, simple and striking. Share these persuasive videos on all of your company’s preferred online and social platforms.
WEBSITE DESIGN
Whether you have a brick and mortar location or not, your website is your storefront online. The design must be functional, mobile-friendly and user-first to be effective. Parallel to the design process, our copywriters write original content for the new website using SEO best practices. We design websites that are easily accessible for our clients after launch, no coding knowledge required to make edits.
Full-Service Digital Marketing Agency
What We Do
STRATEGY
Smirk doesn’t smash the gas pedal on your digital marketing until we have a roadmap. We have a proven process which puts all of the pieces together for winning online blueprint, whether you need us to execute it or not. We discover together how your content and ads should look and sound like and where they should go.
SOCIAL
Social media is a commitment: posting and managing your content, listening and replying to your audience, reacting to the latest trends. Smirk’s team of strategists and content creators will be your ambassadors to the world of Facebook, Instagram and the rest, while helping your brand be a vibrant member of the online community.
CREATIVE
There’s never been a better time to tell a unique brand story. Smirk can do that by refreshing your brand graphically; sitting down with your most devoted customers for a video; photographing your products for an Instagram campaign or making them pop in a motion graphic. The opportunities are unlimited.
ADVERTISING
Digital advertising strategy differs from any other medium. Instead of buying a spot for a sales pitch, digital audiences engage content that tells a valuable story. Rather than creating blanket campaigns for anyone, we tailor every message to the needs of each audience segment. Smirk helps brands spend meaningfully on search, social and other digital ad platforms, bringing more eyeballs to their content and customers to their business.