What We Do
STRATEGY & PLANNING
As the platforms become more crowded, a customized social media strategy is essential to online success. When crafting digital strategies, we work to understand our client’s objectives and recommend solutions, based upon our expertise, to maximize desired results.
SOCIAL MEDIA MANAGEMENT
Our strategists work as an extension of your team, managing your social media accounts by creating content, monitoring engagement and interacting with your audience.
DIGITAL ADVERTISING
No other medium can compare to the metrics digital platforms provide. Professional management with the right partner ensures campaigns, audiences, and messages are creative, extensively tested, and properly optimized. With detailed results and narrow targeting options, every dollar spent is used to reach meaningful audiences most likely to make valuable conversions. Without this attentive approach, success is unpredictable.
TEXT MARKETING
99% of text marketing messages are read by their intended recipient. Smirk helps brands cultivate a customer data list and develop messages that drive customer action.
WEB PROJECT MANAGEMENT
Smirk manages new website or redesign projects. Our strategic management ensures our clients receive their website project on schedule, a web presence reflective of existing marketing efforts and that site content is written with your brand’s story and SEO best practices in mind.
EMAIL MARKETING
Email marketing is still one of the most direct and economical ways to reach customers and drive sales. Our strategists design, write and format responsive email campaigns, readable across devices, that your customers will find interesting, want to open and be motivated to take action on.
SOCIAL MEDIA TRAINING
We offer in-house social media training in a group setting or one-on-one, covering a range of topics from best social media marketing practices to employee online reputation management.
REPUTATION MANAGEMENT
Smirk provides consistent monitoring and timely responses to customers reviewing a brand on popular sites, like Google, Yelp, Tripadvisor and Facebook. Consistent, thoughtful responses often correct negative customer experiences and dissuade prospects from overlooking the brand.
Our Methods
QUALITY CONTENT
Millions of pieces of content are shared on Facebook, Instagram, Twitter, LinkedIn and other major platforms each minute. Without the right strategy, important messages can get lost in the noise. Producing quality, creative content for your digital audience is more important than ever to long-term branding and marketing success.
RELIABLE MONITORING
The widespread adoption of social media has resulted in an increasing expectation of real-time customer service online. Social media is a conversation, not a monologue. Smirk strategists have the tools to monitor and respond to your social media activity 24/7, 365 days a year. This ensures that no customer question, complaint or comment goes unaddressed.
STRATEGY
Our strategists work to understand our client’s objectives, find their target audience online and develop a strategic marketing plan with real solutions to help them achieve performance results. We understand how to balance quality content, organic engagement and social media advertising to create authentic B2C and B2B relationships.
RESULTS
Smirk is passionate about executing strategies that result in real business growth. Our team capitalizes on analytics, years of marketing expertise and knowledge of the latest trends to hone in on what’s working and what’s not to drive results. We understand the ‘set it and forget it’ mindset doesn’t work and ongoing optimizations are necessary for sustained growth.