Brand sentiment aggregators lack accuracy and they typically only offer brands generalized benchmarks. Smirk developed a unique, agile tagging system within our Active Response service for tracking trending topics in real-time with precision. The data resulting from this system is beneficial at every level of an organization from customer retention to product development to marketing and sales.

Online reviews can bring successful businesses into the spotlight and endanger the survival of others. We take a proactive approach to review management. It’s not just about empathizing with upset customers and de-escalating crises after reviews hit the page — it’s about facilitating customer interaction, building brand trust and, ideally, resolving customer service situations before they permanently damage your accounts.

If you don’t update your local listings, your customers will. That’s right — search engines and other platforms accept customer feedback on things like your hours, price range and even your address. If these suggestions go uncontested, they’re published to the page as fact. We don’t need to tell you how damaging misinformation can be to sales. Local listings are also a big driver for SEO. We’ll help you take control.

Smirk’s creative team follows a methodical brand identity development process. You’ll receive original work that is tailored to your vision. You can expect time, care, detailed research, and genuine thought to be put into your every aspect of your visual identity. Your branding is often a prospect’s first impression of your company. Quality first impressions are worth the time and effort.

Motion design is a dynamic solution for widespread creative challenges. How do you cut through the noise and deliver effective content? With audiences being 80% more likely to retain moving imagery over static images, motion graphics are the way of the future. Professional animation is one of the best investments you can make.

We see video as another component of telling your story online. Smirk produces commercial-quality video specifically catered to the web. We take you from script to storyboard to on-location shoot to final product. Smirk works to make engaging social videos that are short, simple and striking. Share these persuasive videos on all of your company’s preferred online and social platforms.

Whether you have a brick and mortar location or not, your website is your storefront online. The design must be functional, mobile-friendly and user-first to be effective. Parallel to the design process, our copywriters write original content for the new website using SEO best practices. We design websites that are easily accessible for our clients after launch, no coding knowledge required to make edits.