Jul 13, 2018 | Blog, Digital Advertising
Television has been toppled. Since the days of Mad Men, television advertising had grown into a behemoth. If you wanted to get a brand in front of the American people, you wrote a catchy jingle, shot a great commercial and put it on TV. If you wanted to be a superstar... 
Apr 16, 2018 | Blog, Digital Advertising, Smirk's Take, Social Media
Last week, Facebook sent a notice to users directly impacted by the Cambridge Analytica data scandal. “We understand the importance of keeping your data safe”, it began. The notice explained that Facebook has banned the app “This Is Your Digital Life”, the third party... Apr 12, 2018 | Blog, Digital Advertising, Smirk's Take, Social Media
So far, this blog series has discussed this issues surrounding Facebook, the platform’s reaction to these issues, and the changes being implemented as a result. This part of the series is taking a different approach. I want to talk about why Facebook is still an... Apr 12, 2018 | Blog, Digital Advertising, Smirk's Take, Social Media
Facebook is taking swift action to calm growing concerns from Congress and the public about the platform’s approach to privacy and data security. Its response to the Cambridge Analytica scandal and the resulting changes to the platform will have a profound impact on... Apr 11, 2018 | Blog, Digital Advertising, Smirk's Take, Social Media
There’s a theory that’s been around for as long as the Internet – there are two groups who innovate the fastest with new technology: pornographers and criminals. That theory recently proved true again, and that’s the genie Facebook is trying to... Apr 10, 2018 | Blog, Digital Advertising, Smirk's Take, Social Media
When news broke that Cambridge Analytica, a data firm hired by several political campaigns, gained access to private information of more than 80 million Facebook users in March, I realized quickly this scandal had the fuel to impact every online platform. After all,...