In anticipation of the 2020 U.S. Presidential election next month, Facebook has announced a new set of notifications that will appear at the top of users’ home feeds providing updates with official poll information. Taking Control of the Conversation From the...
If there’s one thing we can take away from 2020, it’s to expect the unexpected. We all know the marketing landscape is always evolving and adapting. It’s not enough to simply keep up with trends, you need to be ahead of the game. Here are the Smirk team’s predictions...
Recent studies show that 44% of consumers have tried a new brand after seeing a relevant ad. Crafting your advertising strategy is so much more than just posting a graphic and copy — who you put your content in front of plays the biggest role in your campaign’s...
Apple has postponed a major privacy update that would let users opt-out of sharing their information with app developers. The feature was supposed to roll out with the latest iOS 14 update but was postponed until 2021 after the backlash it received from advertisers....
New Opportunities for Audio Advertising Google announced upcoming features to their Ad Manager that will expand opportunities for advertisers to reach new and relevant audiences through audio placements. Currently in beta, the expansion will offer new programmatic...
Ad Retargeting Gone Wrong Twitter could be facing a fine of up to $250 million for using private information in order to target ads towards users. The platform received a complaint from the Federal Trade Commission on July 28th that highlighted violations ranging from...
