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Conversions Up 32% For Email Ads During the Holidays

Conversions Up 32% For Email Ads During the Holidays

Jan 22, 2021 | Blog, Digital Advertising, Digital Strategy, Smirk's Take

The 2020 holiday season has proved that digital ads and email marketing continue to be very powerful tools in a time when people are mostly home and making online purchases. Clickthrough rate (CTR) averages doubled and newsletter impressions increased 10 times from...
First-Party Data Becomes Top Priority For Marketers in 2021

First-Party Data Becomes Top Priority For Marketers in 2021

Jan 15, 2021 | Blog, Digital Advertising, Digital Strategy, Smirk's Take

With growing concerns surrounding data restrictions, many major brands are turning their attention to first-party data sharing. Google plans to phase out the use of third-party cookies as early as 2022, a common way to track users’ online activity. In addition,...
Instagram Allows Users to Opt-Out of Third-Party Data Sharing

Instagram Allows Users to Opt-Out of Third-Party Data Sharing

Nov 23, 2020 | Blog, Digital Advertising, Smirk's Take, Social Media

Instagram is expanding its data policy to include a new “Data From Partners” setting that will allow users to opt-out of receiving personalized ad targeting driven by partner-sourced data. If your Instagram is connected to your Facebook account, you’ll also receive...
Facebook Introduces Election Notification Updates

Facebook Introduces Election Notification Updates

Oct 22, 2020 | Blog, Digital Advertising, Digital Strategy, Smirk's Take

In anticipation of the 2020 U.S. Presidential election next month, Facebook has announced a new set of notifications that will appear at the top of users’ home feeds providing updates with official poll information. Taking Control of the Conversation From the...
Smirk Reacts to 2021 Marketing Trends

Smirk Reacts to 2021 Marketing Trends

Oct 19, 2020 | Blog, Digital Advertising, Digital Strategy, Smirk's Take, Social Media

If there’s one thing we can take away from 2020, it’s to expect the unexpected. We all know the marketing landscape is always evolving and adapting. It’s not enough to simply keep up with trends, you need to be ahead of the game. Here are the Smirk team’s predictions...
Relevant Ads Matter

Relevant Ads Matter

Oct 8, 2020 | Blog, Digital Advertising, Digital Strategy, Smirk's Take, Social Media

Recent studies show that 44% of consumers have tried a new brand after seeing a relevant ad. Crafting your advertising strategy is so much more than just posting a graphic and copy — who you put your content in front of plays the biggest role in your campaign’s...
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