The Anatomy of a Perfect Welcome Email

The Anatomy of a Perfect Welcome Email

Don’t underestimate the power of a good welcome email. The welcome email is a triggered message. It’s permission-based marketing. 74.4% of people expect a welcome email when signing up or subscribing to a website. The average open rate for a welcome email is an...
Desktop-First is Dead

Desktop-First is Dead

Mobile-friendliness is no longer optional. With all websites being migrated to Google’s mobile-first indexing this month, you can’t afford to be left behind. Mobile phone users now account for over half of the web traffic worldwide, so your website’s lack of mobile...