IDFA Doomsday Arrives The time has come. On April 26th, Apple officially released iOS 14.5. The software update marks the beginning of AppTrackingTransparency (ATT) framework enforcement. This change will allow Apple users the ability to opt-out of giving apps access...
Facebook Adds Scheduling for Stories and More With the introduction of Facebook Business Suite last year, the social media giant has continued to make it easier for brands to manage their Facebook Pages while maximizing their presence on the platform. Late last week,...
10 Ways to Build Brand Trust Between issues of public health and social justice, brand trust was truly put to the test last year. Accountability and expectations for businesses of all sizes grew significantly, and there’s no doubt that most marketers felt the weight...
5 Ways LinkedIn is Helping Content Marketers LinkedIn engagement has skyrocketed over the last year and doesn’t show any signs of slowing down. They’ve even introduced a new internal position that focuses on developing content creation and engagement...
Google Guides Businesses Throughout Pandemic Over the last year, Google has stepped up their support for businesses of all sizes affected by COVID-19. Vital resources and guidance are free for anyone in need. From online training to tips and tricks, Google has been...
Facebook vs iOS 14 Apple’s looming privacy update has many brands and social media platforms feeling uneasy about the future of ad retargeting. In previous blogs, we discussed the initial reaction from Facebook and advertisers regarding the iOS 14 privacy changes and...
