Top 15 July 2023 Social Media Updates
Exploring New Platforms
Not only have there been changes to your favorite apps, but a brand new platform has been thrown into the ring. With Twitter (now also known as X) on a downward spiral, Meta’s finally launched their own competitor: Threads.
With the addition of Threads, it becomes even more vital to take stock of your brand’s social media standing — we’re talking about your platform presence, organic post strategy, reputation and ad campaigns. All of this can be done with an in-depth Digital Audit from Smirk. We’ll help you establish benchmarks to measure future digital success and shape your social media strategy moving forward. Our audits are customized to your unique business goals.
Another way you can ensure your profiles are reaching their full potential is by staying on top of the latest updates. Here’s a peek at Smirk’s hand-picked list of the top changes made this past month:
TikTok
- A new Warner Music partnership gives the app access to the label’s full music library
- Testing has started for a new option that will allow users to download TikTok videos without a watermark
- Text posts are now available to all users
- Users can now activate passkey access to log into the app
- Meta introduces new video enhancements, including renaming the ‘Watch’ tab to ‘Video’, Reels editing tools, a redesigned Explore page and the ability to watch Instagram Reels
YouTube
- A new AI-powered tool suggests video titles based on the video description and transcript
- The platform is testing a feature where products are automatically detected and tagged in Story posts
Twitter (X)
- The platform changes its name from “Twitter” to “X”
- Twitter Blue subscribers will soon be able to hide their blue checkmark, likes and subscriptions
- Daily DM limits will now be implemented for non-Twitter Blue subscribers
- Voice and video calls via DMs are currently being tested within the app
- New DM filtering will be available in order to combat spam messages
Threads
- Meta’s Twitter competitor, Threads, becomes the fastest app to reach 100 million members
- The new platform adds branded content tools and government-affiliated media labels
- A new “Following” feed is added so you can see content from people you follow in chronological order
An Outsider’s Perspective
It’s easy to get caught up in the daily content-making grind and not take the time to see your brand’s realistic growth opportunities. A third-party assessment helps you find those blind spots — and celebrate your successes!
With a Digital Marketing Audit, you’ll get not only a comprehensive review of your profiles and a look at key industry competitors but also a list of actionable insights and opportunities to improve your marketing strategy. For more information on what you stand to gain from an audit, chat with a Smirk team member today.
