How Smirk helped one of the largest higher education providers in Oklahoma establish benchmarks to measure future digital success.

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Industry

Education

Service Area

Oklahoma City

Results Timeline

2 months

The Situation

Oklahoma City Community College partnered with Smirk to get a better understanding of their overall digital presence and how they stacked up to competitors in the higher education space. The college also needed insight into the myriad of unauthorized accounts utilizing their branding or name across social media.

The Solution

Smirk executed an in-depth audit of OCCC’s digital assets. The analysis served as a comprehensive benchmark of their current online presence and growth opportunities for the future. Smirk’s audit was delivered “presentation-ready,” designed in OCCC’s brand style and created in an easily accessible way for key stakeholders to utilize.

The Audit Included:

SWOT Analysis

Referral Traffic

ADA Compliance

Customer Analysis

Engagement Metrics

Channel Metrics

Publishing Metrics

Competitor Analysis

Search Rankings

Web UX Design

Audience Demos

Social Media Recs

The Results

The Smirk team worked together to manually review over 100 social media accounts across various platforms that claimed to be affiliated with the university. Through our digital audit, we were able to give OCCC a current benchmark and communicated opportunities to improve their digital strategy moving forward. We presented our findings and recommendations to key stakeholders within the organization.
50+
Audit Recommendations
60+
Page Audit
100+
Accounts Reviewed
200,000+
Social Media Fans

Need help evaluating your online presence?

Smirk New Media White Logo
10 NE 10th Street
Oklahoma City, OK 73014
(405) 582-0766

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