Facebook is taking swift action to calm growing concerns from Congress and the public about the platform’s approach to privacy and data security. Its response to the Cambridge Analytica scandal and the resulting changes to the platform will have a profound impact on...
When news broke that Cambridge Analytica, a data firm hired by several political campaigns, gained access to private information of more than 80 million Facebook users in March, I realized quickly this scandal had the fuel to impact every online platform. After all,...
Reddit will let advertisers target users by interest, browsing history, community, geography, and type of device. Brands will also be able to choose which subreddits they want their ads to appear next to and which to avoid. Advertisers will have the ability to...
Pinterest reached an incredible milestone this year — 150 million monthly active users, up 50% year-on-year. Also, they reported they’re serving 10 billion recommendations a day, 150 million visual searches monthly and more than 2 billion text-based searches....
By Michaela Lawson Since working at Smirk, I don’t think a single day has gone by (okay, maybe that’s a little exaggerated) without hearing Allie say something about the necessity of putting money behind brand content on social media. And, low and behold, a recent...
