We Need to Talk About Facebook – New Blog Series
When news broke that Cambridge Analytica, a data firm hired by several political campaigns, gained access to private information of more than 80 million Facebook users in March, I realized quickly this scandal had the fuel to impact every online platform. After all, online platforms had free rein to make their own rules and went mostly unregulated in the Digital Age.
Today, Facebook Founder and CEO Mark Zuckerberg testified before Congress giving his account of where the company failed to prevent their platform from being used to harm the public interest. Full disclosure, this post was written before Zuckerberg testified, but there’s no doubt his appearance will be significant. Facebook representatives have appeared before Congress many times to testify on various subjects, but this is different. Zuckerberg appeared for damage control.
As I’ve spoken with clients, prospects, and members of our community in the past few weeks, it’s clear there are a lot of questions about what actually happened in this situation, how Facebook will change because of it, and how those changes will impact both users and brands on the platforms. Through this blog series, we hope to provide you with more clarity on the headlines and our perspective on what this means for social media marketing and digital advertising.
Allie Carrick is president and managing partner of Smirk New Media.
Editor’s Note: This is the first blog in a content series by Smirk New Media about the Facebook Cambridge Analytica scandal. Next in Smirk New Media’s We Need to Talk About Facebook series, a thorough recap of how Facebook got here from Smirk’s Founder & Chief Strategist Mike Koehler.