Pinterest reached an incredible milestone this year — 150 million monthly active users, up 50% year-on-year. Also, they reported they’re serving 10 billion recommendations a day, 150 million visual searches monthly and more than 2 billion text-based searches.
For product-oriented brands, Pinterest’s Promoted Pins are an unbeatable opportunity to broaden your audience and expand engagement of organic Pins or videos that translate to impactful sales results.
Similar to Facebook’s Boosted Posts, Promoted Pins are blasted through Pinterest and exposed to more targeted viewers. This helps Pinners discover new things and ideas quicker. They stand out to users, regularly receiving more engagement and superior user ratings over organic Pins appearing in their feed.
Brands can purchase Promoted Pins for any type of marketing goals, such as raising awareness, creating engagement, or improving viewer traffic. You can designate how-tos, demos, sneak peeks, or ideas as a Promoted Pin on your board.
Promoted Pins raise awareness to a targeted audience that is already using the platform to search for ideas and products. As Pinners gain interest, your brand could gain a Pinterest following with the ability to grow exponentially.
With Promoted Video, a new feature that allows brands to broadcast videos to a broader audience, you can provide a more direct call-to-action for Pinners to click under the video for more on the products or services featured.
Pinterest is not important for every brand, but it is an effective platform to connect customers with products and lifestyle brands. With the right strategy, target audience, content and budget — Promoted Pins can drive profit.