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Instagram Allows Users to Opt-Out of Third-Party Data Sharing

Instagram Allows Users to Opt-Out of Third-Party Data Sharing

Nov 23, 2020 | Blog, Digital Advertising, Smirk's Take, Social Media

Instagram Allows Users to Opt-Out of Third-Party Data Sharing Instagram is expanding its data policy to include a new “Data From Partners” setting that will allow users to opt-out of receiving personalized ad targeting driven by partner-sourced data. If your Instagram...
Facebook Introduces Election Notification Updates

Facebook Introduces Election Notification Updates

Oct 22, 2020 | Blog, Digital Advertising, Digital Strategy, Smirk's Take

Facebook Introduces Election Notification Updates In anticipation of the 2020 U.S. Presidential election next month, Facebook has announced a new set of notifications that will appear at the top of users’ home feeds providing updates with official poll information....
Relevant Ads Matter

Relevant Ads Matter

Oct 8, 2020 | Blog, Digital Advertising, Digital Strategy, Smirk's Take, Social Media

Relevant Ads Matter Recent studies show that 44% of consumers have tried a new brand after seeing a relevant ad. Crafting your advertising strategy is so much more than just posting a graphic and copy — who you put your content in front of plays the biggest role in...
Apple Postpones iOS 14 Privacy Update

Apple Postpones iOS 14 Privacy Update

Sep 18, 2020 | Blog, Digital Advertising, Digital Strategy, Smirk's Take

Apple Postpones iOS 14 Privacy Update Apple has postponed a major privacy update that would let users opt-out of sharing their information with app developers. The feature was supposed to roll out with the latest iOS 14 update but was postponed until 2021 after the...
Twitter Faces $250M FTC Fine for Misuse of Personal Information

Twitter Faces $250M FTC Fine for Misuse of Personal Information

Aug 7, 2020 | Blog, Digital Advertising, Digital Strategy, Smirk's Take, Social Media

Twitter Faces $250M FTC Fine for Misuse of Personal Information Ad Retargeting Gone Wrong Twitter could be facing a fine of up to $250 million for using private information in order to target ads towards users. The platform received a complaint from the Federal Trade...
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