The Anatomy of a Perfect Welcome Email Don’t underestimate the power of a good welcome email. The welcome email is a triggered message. It’s permission-based marketing. 74.4% of people expect a welcome email when signing up or subscribing to a website. The...
What is the ‘Smirk Difference’? Agencies get a bad rap. We hate to say it, but there’s some truth to that. We hear horror stories from clients who thought they owned their old website only to find out they didn’t read clause 321b of their 40-page agreement...
RIP Retargeting: Apple Kills IDFA with iOS 14 Giving Users the Option to Opt-Out Apple announced a change that could signify the end of personalized ads. With the iOS 14 update — rumored to roll out in September — users will be greeted with a new privacy option that...
Facebook Considers Banning Political Ads Until 2020 Presidential Election Facebook is considering banning all political ads on its platform months before the highly-anticipated 2020 presidential election. This is in direct response to the ad revenue lost when 300+...
DoorDash Keeps Driver Tips, Fails in Crisis Management Attempt In July, the New York Times broke the news that DoorDash — currently the country’s leading food-delivery app — uses customer tips to subsidize its workers (“Dashers”) base pay. The story went viral in a...
