Smirk Reacts to 2021 Marketing Trends
1. Online Customer Service
So much of a consumer’s shopping and engagement with your brand is solely online, especially now. 80% of customers expect a brand to respond on social media within a 24-hour period. It’s imperative that you have a dedicated person or team replying to customer questions and comments across all your brand’s digital channels.
2. Live Video Content
With social distancing in place, live video has proved to be a valuable resource for brands and influencers to stay connected with their audience. Twitter was one of the first major platforms to introduce live streaming in 2015. Over the past year, it’s become one of the most popular forms of content, with internet users consuming 1.1 billion hours of live video in 2019.
3. Personalized Marketing
How much of your digital marketing is shaped by customer data? Personalizing your social content, web copy, emails and ad campaigns has everything to do with utilizing the information you’re collecting on current consumers. People are spending over six hours a day engaging with content, and that means being bombarded with ads — it’s critical that your messaging stands out to them. 80% of consumers surveyed indicated that they are more prone to do business with an organization if it provides a personalized experience.
4. Responsible Consumerism & Brand Activism
With many social movements gaining momentum in 2020, 63% of consumers want to engage with brands that align with their values and beliefs. It’s increasingly expected for brands to take public positions on emerging social justice and sustainability issues.
6. Interactive Content
Interactive content grabs a user’s attention while scrolling— it could be a quiz, poll, animated infographic or live video. On average, it can generate two times more conversions than rhetorical static posts, and 91% of users prefer interactive content over traditional formats.
7. Search Intent
Everyone has a specific result in mind when they Google something — that’s search intent. When developing your search strategy, you need to put yourself in your audience’s shoes and figure out what they’ll be typing into Google when they’re looking for something in relation to your brand. Ensuring your content fits the needs of your customers will positively impact the ranking ability of your brand.
8. User-Generated Content
User-generated content is any type of content created by a consumer about your brand. It’s an effective way to get the word out about your brand and appear more accessible to your audience. 86% of brands are now utilizing content from their followers on their social media platforms.
9. Leave Room for Change
Your marketing plan should never be set in stone. It has to be highly adaptable, especially to new emerging trends. Have questions on how these can apply to your marketing strategy? We’re here for you! Set up a time to chat with us about how your brand can adapt and win in 2021.