What is the ‘Smirk Difference’? Agencies get a bad rap. We hate to say it, but there’s some truth to that. We hear horror stories from clients who thought they owned their old website only to find out they didn’t read clause 321b of their 40-page agreement...
Google Introduces Programmatic Audio Placements in Ad Manager New Opportunities for Audio Advertising Google announced upcoming features to their Ad Manager that will expand opportunities for advertisers to reach new and relevant audiences through audio placements....
Twitter Faces $250M FTC Fine for Misuse of Personal Information Ad Retargeting Gone Wrong Twitter could be facing a fine of up to $250 million for using private information in order to target ads towards users. The platform received a complaint from the Federal Trade...
RIP Retargeting: Apple Kills IDFA with iOS 14 Giving Users the Option to Opt-Out Apple announced a change that could signify the end of personalized ads. With the iOS 14 update — rumored to roll out in September — users will be greeted with a new privacy option that...
Facebook Considers Banning Political Ads Until 2020 Presidential Election Facebook is considering banning all political ads on its platform months before the highly-anticipated 2020 presidential election. This is in direct response to the ad revenue lost when 300+...
Could Ad Boycott Shake Some Sense into Facebook? A number of civil rights organizations have called on brands to join in on a one-month ad pause in July. Growing concerns regarding Facebook’s ad policies have led to the next big social movement. A deafening silence is...
