First-Party Data Becomes Top Priority For Marketers in 2021 With growing concerns surrounding data restrictions, many major brands are turning their attention to first-party data sharing. Google plans to phase out the use of third-party cookies as early as 2022, a...
Influencer Collaborations Increased by 57% in 2020 Influencer marketing is gaining noticeable momentum going into 2021. Klear Research reported that sponsored posts received an average of 7,806 impressions last year, a 57% increase from 2019. By 2022, the influencer...
Instagram Tests New FAQ Option For Business Accounts The social media giant is following in Facebook’s footsteps by introducing a frequently asked questions (FAQ) feature. Some Instagram business accounts will now have the option to present up to four clickable...
Instagram Allows Users to Opt-Out of Third-Party Data Sharing Instagram is expanding its data policy to include a new “Data From Partners” setting that will allow users to opt-out of receiving personalized ad targeting driven by partner-sourced data. If your Instagram...
Facebook Introduces Election Notification Updates In anticipation of the 2020 U.S. Presidential election next month, Facebook has announced a new set of notifications that will appear at the top of users’ home feeds providing updates with official poll information....
Smirk Reacts to 2021 Marketing Trends If there’s one thing we can take away from 2020, it’s to expect the unexpected. We all know the marketing landscape is always evolving and adapting. It’s not enough to simply keep up with trends, you need to be ahead of the game....
