Instagram Allows Users to Opt-Out of Third-Party Data Sharing Instagram is expanding its data policy to include a new “Data From Partners” setting that will allow users to opt-out of receiving personalized ad targeting driven by partner-sourced data. If your Instagram...
Facebook Introduces Election Notification Updates In anticipation of the 2020 U.S. Presidential election next month, Facebook has announced a new set of notifications that will appear at the top of users’ home feeds providing updates with official poll information....
Smirk Reacts to 2021 Marketing Trends If there’s one thing we can take away from 2020, it’s to expect the unexpected. We all know the marketing landscape is always evolving and adapting. It’s not enough to simply keep up with trends, you need to be ahead of the game....
Relevant Ads Matter Recent studies show that 44% of consumers have tried a new brand after seeing a relevant ad. Crafting your advertising strategy is so much more than just posting a graphic and copy — who you put your content in front of plays the biggest role in...
The Anatomy of a Perfect Welcome Email Don’t underestimate the power of a good welcome email. The welcome email is a triggered message. It’s permission-based marketing. 74.4% of people expect a welcome email when signing up or subscribing to a website. The...
Apple Postpones iOS 14 Privacy Update Apple has postponed a major privacy update that would let users opt-out of sharing their information with app developers. The feature was supposed to roll out with the latest iOS 14 update but was postponed until 2021 after the...
