Twitter Faces $250M FTC Fine for Misuse of Personal Information Ad Retargeting Gone Wrong Twitter could be facing a fine of up to $250 million for using private information in order to target ads towards users. The platform received a complaint from the Federal Trade...
RIP Retargeting: Apple Kills IDFA with iOS 14 Giving Users the Option to Opt-Out Apple announced a change that could signify the end of personalized ads. With the iOS 14 update — rumored to roll out in September — users will be greeted with a new privacy option that...
Could Ad Boycott Shake Some Sense into Facebook? A number of civil rights organizations have called on brands to join in on a one-month ad pause in July. Growing concerns regarding Facebook’s ad policies have led to the next big social movement. A deafening silence is...
DoorDash Keeps Driver Tips, Fails in Crisis Management Attempt In July, the New York Times broke the news that DoorDash — currently the country’s leading food-delivery app — uses customer tips to subsidize its workers (“Dashers”) base pay. The story went viral in a...
The Four-Second Rule: Page Speed, UX, & SEO It may seem trivial, but the first few seconds after a user enters your website could mean the difference between securing a new customer and losing out to your competition. Market experts have discovered more than half...
Storytelling is the best marketing. Have you ever heard that before? In the current age of media, it couldn’t be more true. People don’t care for or pay attention to statistics or facts as much as they used to, mostly because they don’t translate...
