When news broke that Cambridge Analytica, a data firm hired by several political campaigns, gained access to private information of more than 80 million Facebook users in March, I realized quickly this scandal had the fuel to impact every online platform. After all,...
Reddit will let advertisers target users by interest, browsing history, community, geography, and type of device. Brands will also be able to choose which subreddits they want their ads to appear next to and which to avoid. Advertisers will have the ability to...
Pinterest reached an incredible milestone this year — 150 million monthly active users, up 50% year-on-year. Also, they reported they’re serving 10 billion recommendations a day, 150 million visual searches monthly and more than 2 billion text-based searches....
By Michaela Lawson Since working at Smirk, I don’t think a single day has gone by (okay, maybe that’s a little exaggerated) without hearing Allie say something about the necessity of putting money behind brand content on social media. And, low and behold, a recent...
Moments are to Twitter as Discover is to Snapchat. But where Snapchat fails to embrace the user, Twitter integrates brand and buddy in one seamless stream of popular activity. Advertisers and social media strategists have all but mastered the art of redesigning and...
Connecting with your audience has evolved so much over the past decade. When the right people promote posts and they go viral, they can circulate across the world in minutes. Advertisers are still struggling to invest in word of mouth advertising and harness the power...
