Connecting with your audience has evolved so much over the past decade. When the right people promote posts and they go viral, they can circulate across the world in minutes. Advertisers are still struggling to invest in word of mouth advertising and harness the power of influential community members.

With digital marketing budgets on the rise, it’s more important than ever to use every resource to reach as many people as possible.

Compliments of MBA in Marketing, a new info graphic may provide the insight advertisers need to finally get onboard with social influencers. This info graphic shows how social media influencers impact purchasing behaviors amongst peers.