Smirk Reacts to 2021 Marketing Trends If there’s one thing we can take away from 2020, it’s to expect the unexpected. We all know the marketing landscape is always evolving and adapting. It’s not enough to simply keep up with trends, you need to be ahead of the game....
Relevant Ads Matter Recent studies show that 44% of consumers have tried a new brand after seeing a relevant ad. Crafting your advertising strategy is so much more than just posting a graphic and copy — who you put your content in front of plays the biggest role in...
Apple Postpones iOS 14 Privacy Update Apple has postponed a major privacy update that would let users opt-out of sharing their information with app developers. The feature was supposed to roll out with the latest iOS 14 update but was postponed until 2021 after the...
Google Introduces Programmatic Audio Placements in Ad Manager New Opportunities for Audio Advertising Google announced upcoming features to their Ad Manager that will expand opportunities for advertisers to reach new and relevant audiences through audio placements....
Twitter Faces $250M FTC Fine for Misuse of Personal Information Ad Retargeting Gone Wrong Twitter could be facing a fine of up to $250 million for using private information in order to target ads towards users. The platform received a complaint from the Federal Trade...
RIP Retargeting: Apple Kills IDFA with iOS 14 Giving Users the Option to Opt-Out Apple announced a change that could signify the end of personalized ads. With the iOS 14 update — rumored to roll out in September — users will be greeted with a new privacy option that...
