5 Ways LinkedIn is Helping Content Marketers LinkedIn engagement has skyrocketed over the last year and doesn’t show any signs of slowing down. They’ve even introduced a new internal position that focuses on developing content creation and engagement...
Facebook vs iOS 14 Apple’s looming privacy update has many brands and social media platforms feeling uneasy about the future of ad retargeting. In previous blogs, we discussed the initial reaction from Facebook and advertisers regarding the iOS 14 privacy changes and...
Conversions Up 32% For Email Ads During the Holidays The 2020 holiday season has proved that digital ads and email marketing continue to be very powerful tools in a time when people are mostly home and making online purchases. Clickthrough rate (CTR) averages doubled...
First-Party Data Becomes Top Priority For Marketers in 2021 With growing concerns surrounding data restrictions, many major brands are turning their attention to first-party data sharing. Google plans to phase out the use of third-party cookies as early as 2022, a...
Instagram Allows Users to Opt-Out of Third-Party Data Sharing Instagram is expanding its data policy to include a new “Data From Partners” setting that will allow users to opt-out of receiving personalized ad targeting driven by partner-sourced data. If your Instagram...
Facebook Introduces Election Notification Updates In anticipation of the 2020 U.S. Presidential election next month, Facebook has announced a new set of notifications that will appear at the top of users’ home feeds providing updates with official poll information....
