Smirk Continues Winning Streak at 2021 Marketing Excellence Awards Smirk won a record 19 Marketing Excellence Awards from the Oklahoma City chapter of The American Marketing Association (AMA) in July 2021. Smirk came out on top as the winningest agency once again at...
Google Postpones Elimination of Third-Party Cookies to 2023 Marketers can breathe a sigh of relief as Google announces a delay in their plan to phase out third-party cookies. While other browsers such as Safari and Firefox have already taken a stand against...
Google Adds E-Commerce Tools & Shopify Partnership The pandemic has quickly taught businesses that creating a user-friendly e-commerce experience was no longer optional, but essential. Consumers spent a combined $861.12 billion online with U.S. merchants in 2020...
IDFA Doomsday Arrives The time has come. On April 26th, Apple officially released iOS 14.5. The software update marks the beginning of AppTrackingTransparency (ATT) framework enforcement. This change will allow Apple users the ability to opt-out of giving apps access...
Facebook Adds Scheduling for Stories and More With the introduction of Facebook Business Suite last year, the social media giant has continued to make it easier for brands to manage their Facebook Pages while maximizing their presence on the platform. Late last week,...
10 Ways to Build Brand Trust Between issues of public health and social justice, brand trust was truly put to the test last year. Accountability and expectations for businesses of all sizes grew significantly, and there’s no doubt that most marketers felt the weight...
