10 Ways to Build Brand Trust Between issues of public health and social justice, brand trust was truly put to the test last year. Accountability and expectations for businesses of all sizes grew significantly, and there’s no doubt that most marketers felt the weight...
5 Ways LinkedIn is Helping Content Marketers LinkedIn engagement has skyrocketed over the last year and doesn’t show any signs of slowing down. They’ve even introduced a new internal position that focuses on developing content creation and engagement...
Instagram Tests New FAQ Option For Business Accounts The social media giant is following in Facebook’s footsteps by introducing a frequently asked questions (FAQ) feature. Some Instagram business accounts will now have the option to present up to four clickable...
Smirk Reacts to 2021 Marketing Trends If there’s one thing we can take away from 2020, it’s to expect the unexpected. We all know the marketing landscape is always evolving and adapting. It’s not enough to simply keep up with trends, you need to be ahead of the game....
Brand Loyalty in the Age of COVID-19 The ongoing pandemic has created a seismic shift in consumer habits. From how your brand initially responded to COVID-19 to the ways you’ve implemented new health and safety policies, being transparent and empathetic with your...
