Facebook is taking swift action to calm growing concerns from Congress and the public about the platform’s approach to privacy and data security. Its response to the Cambridge Analytica scandal and the resulting changes to the platform will have a profound impact on...
When news broke that Cambridge Analytica, a data firm hired by several political campaigns, gained access to private information of more than 80 million Facebook users in March, I realized quickly this scandal had the fuel to impact every online platform. After all,...
AI and bots may be what’s next online Automated response technology has often received a bad reputation for how frustrating it can be in over-the-phone and online situations, but recent artificial intelligence developments have brought a huge improvement to the...
Over the years, social media has gone from a niche communications tool to a large part of many people’s, and businesses, daily routines. Even though Twitter, Facebook, Instagram, etc., are accessible to anyone who knows how to set up an account and use a smartphone,...
Snapchat is one of the most popular apps among teens and young adults. Their most recent update, with the addition of a new search bar, aims to help Snapchat be more accessible to all. Katie Marshall, a Smirk strategist, has her own opinions about the Snapchat update....
The millennial generation is the largest in U.S. history, even bigger than baby boomers. For that reason, many of our new clients believe their brand should market to millennials. Every client’s social media presence should be as unique as the products or services...
