Google Guides Businesses Throughout Pandemic Over the last year, Google has stepped up their support for businesses of all sizes affected by COVID-19. Vital resources and guidance are free for anyone in need. From online training to tips and tricks, Google has been...
Facebook vs iOS 14 Apple’s looming privacy update has many brands and social media platforms feeling uneasy about the future of ad retargeting. In previous blogs, we discussed the initial reaction from Facebook and advertisers regarding the iOS 14 privacy changes and...
Conversions Up 32% For Email Ads During the Holidays The 2020 holiday season has proved that digital ads and email marketing continue to be very powerful tools in a time when people are mostly home and making online purchases. Clickthrough rate (CTR) averages doubled...
First-Party Data Becomes Top Priority For Marketers in 2021 With growing concerns surrounding data restrictions, many major brands are turning their attention to first-party data sharing. Google plans to phase out the use of third-party cookies as early as 2022, a...
Influencer Collaborations Increased by 57% in 2020 Influencer marketing is gaining noticeable momentum going into 2021. Klear Research reported that sponsored posts received an average of 7,806 impressions last year, a 57% increase from 2019. By 2022, the influencer...
Instagram Tests New FAQ Option For Business Accounts The social media giant is following in Facebook’s footsteps by introducing a frequently asked questions (FAQ) feature. Some Instagram business accounts will now have the option to present up to four clickable...
