Google Guides Businesses Throughout Pandemic

by | Feb 19, 2021 | Blog, Digital Strategy, Smirk's Take, Social Media

Over the last year, Google has stepped up their support for businesses of all sizes affected by COVID-19. Vital resources and guidance are free for anyone in need. From online training to tips and tricks, Google has been working to simplify the way you can connect with your customers while utilizing their platforms. It couldn’t come at a more crucial time.

Real-Time Resources

Maintaining your Google My Business listings and correcting any out-of-date information is extremely important when things can change at the drop of a hat. Google’s consistently taken action to introduce new features and resources that help business owners in real-time. Here’s a quick look.

MARCH 2020: Google adds the ability to provide customers with updated info in regards to hours of operation, temporary closures and other time-sensitive tidbits. Businesses can also create COVID-19 specific posts that update their audience on these changes.

APRIL 2020: Restaurants are now able to mark that they’re closing early, offering takeout or delivery only and more. Google also ads printable posters and digital social post templates that focus on business updates.

MAY 2020: Companies can set more hours for special features and services for options such as delivery, drive-thru and pickup.

AUGUST 2020: Updates can now be made to a Business Profile directly from Google Search or Maps.

SEPTEMBER 2020: Google launches Health & Safety attributes, which give businesses the opportunity to let customers know about their current safety measures.

NOVEMBER 2020: The opportunity to consult with specially-trained Small Business Advisors about Google products and services is made available.

FEBRUARY 2021: Information on when a business first opened or will open to the public can be added to a Business Profile.

Providing Prompt Updates

Keeping your audience up to date with the most accurate information regarding your business and how it’s operating during the current health crisis is important to maintaining brand loyalty. As consumer expectations rise to receive instant updates or feedback from brands, you can’t afford to leave them in the dark.

Don’t Get Left Behind

Every business has been affected in some way by the pandemic. Are you staying on top of your Google My Business listings? How are you taking advantage of all these new features?

Smirk is a Google Partner. If you don’t know where to start or need help navigating Google My Business, we’d love to help. Let’s chat.

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