RIP Retargeting: Apple Kills IDFA with iOS 14 Giving Users the Option to Opt-Out Apple announced a change that could signify the end of personalized ads. With the iOS 14 update — rumored to roll out in September — users will be greeted with a new privacy option that...
Facebook Considers Banning Political Ads Until 2020 Presidential Election Facebook is considering banning all political ads on its platform months before the highly-anticipated 2020 presidential election. This is in direct response to the ad revenue lost when 300+...
Could Ad Boycott Shake Some Sense into Facebook? A number of civil rights organizations have called on brands to join in on a one-month ad pause in July. Growing concerns regarding Facebook’s ad policies have led to the next big social movement. A deafening silence is...
DoorDash Keeps Driver Tips, Fails in Crisis Management Attempt In July, the New York Times broke the news that DoorDash — currently the country’s leading food-delivery app — uses customer tips to subsidize its workers (“Dashers”) base pay. The story went viral in a...
The Winningest Agency at the 2019 Marketini Awards Smirk New Media wrapped up its awards season as the winningest agency at the 2019 AMAOKC Marketini Awards. In total, the Smirk team took home eight awards, including the People’s Choice Award presented to the most...
5 Reasons Why Your Website Isn’t Mobile-Friendly 47% of businesses don’t have mobile-friendly websites. This means that 47% of businesses are missing out on over half of consumers. The days of desktop are done. Consumers want everything mobile and on-the-go, and if...
