Desktop-First is Dead Mobile-friendliness is no longer optional. With all websites being migrated to Google’s mobile-first indexing this month, you can’t afford to be left behind. Mobile phone users now account for over half of the web traffic worldwide, so your...
Brand Loyalty in the Age of COVID-19 The ongoing pandemic has created a seismic shift in consumer habits. From how your brand initially responded to COVID-19 to the ways you’ve implemented new health and safety policies, being transparent and empathetic with your...
How Brand Discovery Has Evolved for the Modern Consumer Social media is an increasingly popular resource for catching up on the latest news and keeping in touch with your friends while you’re not able to see them face-to-face. In fact, of the 6 hours a day that U.S....
What is the ‘Smirk Difference’? Agencies get a bad rap. We hate to say it, but there’s some truth to that. We hear horror stories from clients who thought they owned their old website only to find out they didn’t read clause 321b of their 40-page agreement...
Google Introduces Programmatic Audio Placements in Ad Manager New Opportunities for Audio Advertising Google announced upcoming features to their Ad Manager that will expand opportunities for advertisers to reach new and relevant audiences through audio placements....
Twitter Faces $250M FTC Fine for Misuse of Personal Information Ad Retargeting Gone Wrong Twitter could be facing a fine of up to $250 million for using private information in order to target ads towards users. The platform received a complaint from the Federal Trade...
