Pinterest reached an incredible milestone this year — 150 million monthly active users, up 50% year-on-year. Also, they reported they’re serving 10 billion recommendations a day, 150 million visual searches monthly and more than 2 billion text-based searches....
By Michaela Lawson A local hashtag became the top trending topic on Twitter and even received national response on Friday amid other big ticket news items – Russell Westbrook’s extension and the 2016 Olympics Opening Ceremony to name a few. The hashtag...
By Michaela Lawson Since working at Smirk, I don’t think a single day has gone by (okay, maybe that’s a little exaggerated) without hearing Allie say something about the necessity of putting money behind brand content on social media. And, low and behold, a recent...
By Michaela Lawson BuzzFeed News has blown the whistle on Twitter’s optional timeline algorithm, which will push popular tweets – out of chronological order – to the top of timelines. Hang on, though… I think you missed an important word in that first...
Moments are to Twitter as Discover is to Snapchat. But where Snapchat fails to embrace the user, Twitter integrates brand and buddy in one seamless stream of popular activity. Advertisers and social media strategists have all but mastered the art of redesigning and...
Facebook keeps digital marketers on their toes, to say the least. New ways of reaching audiences are constantly surfacing or being redefined. The once photo-dominated platform is now responding more and more to video content. In fact, photos only reach half of the...
