How Smirk helped the Oklahoma Bar Association exceed their event RSVP goal by 1,988%.
Industry
Legal
Service Area
Oklahoma
Results Timeline
3 months
Situation
Every year, the Oklahoma Bar Association (OBA) participates in Law Day, a national event aimed at sharing legal information with the general public. In 2022, OBA chose to host Law Day virtually with 12 hours of educational programming across its own Facebook, Instagram and YouTube accounts.
OBA partnered with Smirk to reach their digital community and bring a new level of awareness about the event through dynamic social media videos. The campaign sought to encourage Oklahomans to engage with the social media event and submit their legal questions via phone and email during their Ask a Lawyer Telethon on the day of the event.
It was incredibly exciting to work with OBA on their inaugural online event for Law Day. Both of our organizations take pride in building up our community, and it’s been immensely rewarding to extend OBA’s valuable resources to a broader audience of Oklahomans.
TREY RHOADES
SMIRK STRATEGIST
Solution
In addition to highlighting the national Law Day theme, OBA also wanted their social media content to address common questions surrounding mediation, adoption and Constitutional rights using the expertise of the various OBA members who were featured in the videos. Smirk created a strategy for the campaign that included organic posting, paid campaigns, and ongoing community management. Each aspect of the strategy was accompanied by original copy and visual assets posted across OBA’s Facebook and Instagram accounts.
Results
OBA reported a significant increase in participation compared to the previous year’s Law Day event. The volume of Ask a Lawyer questions received via email was so vast that OBA required 10 days to answer all participant emails. Our project surpassed all initial goals set by the OBA team and earned over 1,000 event RSVPs in less than a week.
1,988%
Response Goal Exceeded
82,300
Video Plays
405,344
Total Impressions
$0.15
Cost Per ThruPlay
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