How Smirk helped the Oklahoma Bar Association exceed their event RSVP goal by 1,988%.
Every year, the Oklahoma Bar Association (OBA) participates in Law Day, a national event aimed at sharing legal information with the general public. In 2022, OBA chose to host Law Day virtually with 12 hours of educational programming across its own Facebook, Instagram and YouTube accounts.
OBA partnered with Smirk to reach their digital community and bring a new level of awareness about the event through dynamic social media videos. The campaign sought to encourage Oklahomans to engage with the social media event and submit their legal questions via phone and email during their Ask a Lawyer Telethon on the day of the event.
It was incredibly exciting to work with OBA on their inaugural online event for Law Day. Both of our organizations take pride in building up our community, and it’s been immensely rewarding to extend OBA’s valuable resources to a broader audience of Oklahomans.
Response Goal Exceeded