By Michaela Lawson When Snapchat opened custom on-demand geofilters to everyone, brands and marketers everywhere went crazy about the news. However, these custom Snapchat geofilters have flown largely under the radar, and are most commonly used by cities and some...
Moments are to Twitter as Discover is to Snapchat. But where Snapchat fails to embrace the user, Twitter integrates brand and buddy in one seamless stream of popular activity. Advertisers and social media strategists have all but mastered the art of redesigning and...
Connecting with your audience has evolved so much over the past decade. When the right people promote posts and they go viral, they can circulate across the world in minutes. Advertisers are still struggling to invest in word of mouth advertising and harness the power...
Facebook-owned Instagram app capitalizes on the fact that people love visual media. This free smartphone app allows users to upload and edit personal photos, then view and comment on other users images in a real-time feed. Instagram differs from other social platforms...
