First-Party Data Becomes Top Priority For Marketers in 2021 With growing concerns surrounding data restrictions, many major brands are turning their attention to first-party data sharing. Google plans to phase out the use of third-party cookies as early as 2022, a...
Many businesses are stuck deciding whether to use digital or traditional marketing. Although traditional has ruled in previous decades, digital is becoming more and more popular. In fact, 2017 will be the first year where digital spending will outweigh traditional...
By: Kurtis Wiles Social media is an ever-changing and ever-evolving marketing tool. The most popular platforms continuously grow and diversify to draw broader audiences for marketers. Statistical information posted about current social media practices and consumption...
By: Kurtis Wiles A new study conducted by TNS on behalf of LinkedIn found that 81 percent of small businesses (SMBs) are currently using social media to drive business growth and 94 percent are meeting marketing objectives through the integration of social media. The...
