Communications Lessons from Martin Luther King, Jr.

Communications Lessons from Martin Luther King, Jr.

“I have a dream…” Delivered by one of the greatest orators ever, Martin Luther King, Jr., this speech still echoes the fundamental beliefs of the civil rights movement decades after it was spoken. The March on Washington, where this famous moment occurred, was one of...
The Boomerang Theory

The Boomerang Theory

A Boomerang. A toy we all wanted until we had it, sometimes it came back to us, but most of the time it didn’t. The Boomerang of the digital age is an app accessible through Instagram, Snapchat and Facebook. It is a one-second video clip that loops back to the...

What I Learned at Smirk

When I started working with Smirk New Media in January 2015, I had no idea that almost two years later, I’d be a full-blown strategist on the team. Beyond that, though, I had no idea what bonds and friendships I would form, how those relationships would enact positive...
Smirk Reacts: Instagram’s New Logo

Smirk Reacts: Instagram’s New Logo

By Michaela Lawson “We need to stand out a little more. Any ideas?” “Change the font.” “Change the layout.” “Change the logo.” “Change it all!” “Let’s break the Internet today.” That’s about how I imagine the conversation went at Instagram’s headquarters last week,...