Mar 28, 2013 | Blog, Digital Advertising, Digital Strategy, Smirk's Take, Social Media
Connecting with your audience has evolved so much over the past decade. When the right people promote posts and they go viral, they can circulate across the world in minutes. Advertisers are still struggling to invest in word of mouth advertising and harness the power...Mar 6, 2013 | Blog, Digital Strategy, Smirk's Take, Social Media
There were some interesting developments and milestones reached in social media this week. Facebook is expected to announce plans to change its large, single column news feed. This would be the first major change to the news feed design in seven years. Rumor has...Feb 5, 2013 | Blog, Smirk's Take, Social Media
Successful social media platforms have taught us complacency is digital death. I could name some names, but I probably don’t need to. The most popular platforms are constantly evolving and striving to improve. These changes usually initiate users to verbalize...Jan 31, 2013 | Blog, Smirk's Take
Super Bowl 2013: Go viral or good riddance. Personally, count me in as one of the who only tune in for the most creative advertisements of the year. Sometimes it seems that top executives must meet with their ad staff at some point and convey that if they have one...Jan 24, 2013 | Blog, Smirk's Take, Social Media
Every organization faces a choice on what popular websites to allow on company computers. Social media is the taboo of the last few years. Social media availability isn’t necessary for every industry, but certain social tools can encourage digital team...Jan 15, 2013 | Blog, Digital Advertising, Smirk's Take
Facebook-owned Instagram app capitalizes on the fact that people love visual media. This free smartphone app allows users to upload and edit personal photos, then view and comment on other users images in a real-time feed. Instagram differs from other social platforms...