- MIKE KOEHLERFounder and Chief StrategistMIKE KOEHLERFounder and Chief Strategist
Mike is the founder and smirk behind Smirk New Media. He utilizes decades of marketing, PR and journalism experience to help connect brands with their audience online through comprehensive strategies and high quality content.
In the Summer of 2010, after more than 15 years in the trenches of journalism and public relations, Mike founded Smirk New Media, turning his future over to the world of the web. Why? As he’s said at speeches around the country, Mike believes online platforms and social media are the greatest tools for people to connect with one another and for companies to connect with their customers. Before Smirk New Media, Mike has done a few other things: managing web content for Oklahoma’s biggest website, introducing clients at the state’s biggest PR firm to social media, helping plan coverage of three national championship football games, enraging George Lucas, cheering for the Thunder, spreading the Good News, leading Cub Scouts and raising three future rock stars with the greatest woman in the world.
- ALLIE CARRICKPresident and Managing PartnerALLIE CARRICKPresident and Managing Partner
As Smirk’s managing owner, she leads the team of strategists, overseeing day-to-day operations and strategic development for all clients.
Allie Carrick is a seven-year veteran of Smirk, joining in the first year of the company. She served as managing director before being promoted to president and managing partner in May 2017. As Smirk’s managing owner, she leads the team of strategists, overseeing day-to-day operations and strategic development for all clients. Under her leadership, Smirk has expanded its brand portfolio and elevated execution across its clientele.
Allie is a creative and award-winning marketing professional with a proven ability to develop and execute multi-platform marketing campaigns that drive brand image, increase awareness, generate consumer loyalty and follower growth. Allie studied public relations at Oklahoma Christian University. She is also a past president of Oklahoma City Social, the local professional group for digital marketers.
Allie is a Des Moines, Iowa, native. When she's not hustling for Smirk, you can find her traveling the world, seeing the latest blockbuster on opening weekend or playing with her dog, Dolly.
- KEVIN DESHAZOSenior StrategistKEVIN DESHAZOSenior Strategist
Kevin develops and implements high-quality social media strategies for Smirk's clients. Kevin is also founder of Fieldhouse Media, an award-winning firm that helps student-athletes, coaches and athletic departments use social media well.
Kevin Deshazo serves as a Senior Strategist on the Smirk New Media team, developing and implementing high-quality social media strategies for our clients. With a passion for people, social media allowed Kevin to quickly establish himself as a connector in OKC. You can often find him in local coffee shops meeting up with new friends, figuring out ways to help them or directing them to somebody that can. He’s a bit obsessed with coffee, really. Buy him a good cup and you’ve got a friend for life. Kevin is also founder of Fieldhouse Media, where he works with high school and collegiate athletic programs, educating coaches & student-athletes on using social media in a positive way. Before launching his own business, Kevin worked in the healthcare staffing industry, serving in various leadership roles for a Forbes Top 100 Company to Work For. Kevin has a BS in Management Information Systems from Oklahoma State University and an MBA from Oklahoma Baptist University. Kevin lives in Oklahoma City with his wife, Megan, and sons Gabe and Noah.
- KAILEY EMERSONSenior StrategistKAILEY EMERSONSenior Strategist
Kailey manages projects for Smirk's premier clients. She utilizes her detailed organizational and communication skills to understand important objectives and deliver client success.
Kailey Emerson leads our team of strategists in collaborative efforts on all aspects of content development, including writing, research, graphics, and photography. Through managing premier clients with millions of followers, she has vast experience in social media management, social advertising, online customer service, and project management. An Oklahoma City native, Kailey graduated from the University of Oklahoma in 2014 with a bachelor’s in Linguistics and Spanish.
- EMILY MARTINEZStrategistEMILY MARTINEZStrategist
Emily utilizes her background in content creation, search engine optimization, and social media marketing to enhance her clients' digital presence and accomplish marketing objectives.
Emily Martinez joined the Smirk team in July 2017. As a strategist, Emily executes digital strategies that drive results for her clients. She is a goal-oriented worker who develops innovative content, winning strategies and customer services replies reaching customers across the country. Despite her native roots deep in the heart of Texas, Emily graduated with her degree in Public Relations from the University of Oklahoma. She strives to produce high-quality results promptly because she is addicted to the Food Network and spends her evenings watching "Chopped."
- ANNIE STROMStrategistANNIE STROMStrategist
Annie utilizes her creative vision to develop and launch innovative campaigns for her clients across web and social media platforms.
Annie joined Smirk as a full-time strategist after working with the team as an intern. After her running start, she's helped several Smirk clients improve their online presence and achieve bold objectives.Through her photography and design talents, she assists all Smirk clients with creative development. Annie graduated from the University of Oklahoma with a degree in Advertising with a minor in Interior Design. A native of Chicago, she loves deep dish pizza and overcast skies.
- RACHEL HAYNESCreative StrategistRACHEL HAYNESCreative Strategist
Rachel utilizes her vast experience in design, branding, animation and video to direct every Smirk client's visual story.
Rachel joined Smirk in 2018 as a Creative Strategist. With an agency background, she has worked as a Motion Designer and Art Director leading various design, branding, animation, and video projects. She strongly believes in design’s ability to tell stories and loves evaluating how design can best work to serve a client’s needs.
Rachel attended Oklahoma State University where she graduated with a degree in Graphic Design and a healthy respect for Helvetica. When she isn’t pushing pixels, she’s probably out exploring her nearest bookstore or national park.
- Becky DubnerContent CreatorBecky DubnerContent Creator
Becky works alongside our strategy team to develop creative, visually compelling content that helps our clients connect with their target audiences across digital platforms.
Becky creates content where and when her team needs it. She started with Smirk as an intern and officially joined the team as a full-time staff member in May 2018. Becky’s talents are not limited to photography and design but also as a writer and storyteller. Her creative vision developed as a youngster and played a considerable role in graduating from the University of Oklahoma with a degree in Advertising and a minor in Communication. Becky served as an Art Director for Lindsey + Asp, a student-run marketing agency at OU. Her client experience serving well-known brands began when she was a student and helped to hone her overall skills. She has a special place in her heart for Houston, but she is ready to explore, learn and grow with her cat, Sophie, and dog, Jack, by her side.