By Michaela Lawson Come one, come all to the bandwagon of algorithm freak-outs. Another social media platform sparked widespread panic among users and influencers after announcing the introduction of an algorithm to break up the reverse-chronological newsfeed. A...
By Michaela Lawson Congratulations, Twitter! You’ve made it 10 years without being overshadowed or forced out of what’s popular. In the social media world, platforms are constantly emerging, changing and disappearing. To be among the top networks requires skilled...
By Michaela Lawson In the last 12 years of the evolving social media world, the number of users on platforms are ever-increasing, while marketers lack the confidence and skills for effective messaging on the different networks. The missed opportunities and lost...
Facebook’s Reactions feature rolled out globally in February and was met with excitement and criticism – as most things are – by people everywhere. After the initial dissatisfaction of Facebook still not having a “dislike” button, the Reactions available...
By Michaela Lawson The moment all social media managers have been waiting for is finally here: Instagram supports account switching. The headache of logging out and in on various accounts is now a headache of the past. With the rise of profiles dedicated to...
By Michaela Lawson BuzzFeed News has blown the whistle on Twitter’s optional timeline algorithm, which will push popular tweets – out of chronological order – to the top of timelines. Hang on, though… I think you missed an important word in that first...
