Facebook keeps digital marketers on their toes, to say the least. New ways of reaching audiences are constantly surfacing or being redefined. The once photo-dominated platform is now responding more and more to video content. In fact, photos only reach half of the...
In this episode of Smirk New Media’s podcast, Smirkcast, Allie Carrick discusses the hottest trend in social media marketing right now—mobile live streaming. Mobile live streaming apps, like Periscope and Meerkat, are a significant development in...
A while back, we published a series of cheat sheets for graphics on different social media sites. Because, frankly, I was tired of Googling it. But in the time warp of the internet, anything more than a few months old is inevitably outdated. Change marches on –...
A significant announcement from Google was overshadowed last week in the wake of “the dress” debate that split social media conversations. According to WIRED, Google+ has finally met its imminent demise as a competitor for Facebook and Twitter and has announced its...
We’ve all known that middle-aged relative that tries too hard to be hip with the times. They start conversations with sayings like “the good ol’ days” and tales of “when I was your age” and frequently asking what “you kids are calling it these days.” Some brands...
It’s no a secret that customer service is what keeps people engaged and connected to brands. With social media, customer services reaches beyond the counter tops and into the hands of consumers. Tapping into this well stream of possibilities is essential for brands to...
