The Boomerang Theory

January 13, 2017 Lauren Ashpole digital advertising, Facebook, Instagram, Social, social media, social media strategy Tags: , , 0 Comments

A Boomerang. A toy we all wanted until we had it, sometimes it came back to us, but most of the time it didn’t.

The Boomerang of the digital age is an app accessible through Instagram, Snapchat and Facebook. It is a one-second video clip that loops back to the beginning after it reaches the end.

Here’s an example of how we’ve utilized Boomerang for one of our clients, Automobile Alley.

The graphic below, from Social Media Today, demonstrates most consumed type of content on Facebook in 2016. Boomerang could be a very useful visual tool to get your audience’s attention.

Video is just one of the latest trends fundamental to digital marketing success that Smirk’s founder and president, Mike Koehler, is currently traveling and speaking to companies about.

“Any brand interested in making a connection with its audience in 2017 needs to make video content a priority because it takes the transparency that people love to the next level,” said Koehler. “You can show the process of what makes your business great – your expertise and your behind-the-scenes.”

Smirk published our first Boomerang on our Instagram account this morning. Follow along as we share more insight into our content strategies.

On Friday we don't count calories.

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