Even if you are an occasional user of social media, you have witnessed countless #hashtags. In the past, hashtags included in LinkedIn posts did nothing more than demonstrate the user didn’t fully understand the capabilities of the platform. That’s about to change....
By Michaela Lawson “We need to stand out a little more. Any ideas?” “Change the font.” “Change the layout.” “Change the logo.” “Change it all!” “Let’s break the Internet today.” That’s about how I imagine the conversation went at Instagram’s headquarters last week,...
By Michaela Lawson Come one, come all to the bandwagon of algorithm freak-outs. Another social media platform sparked widespread panic among users and influencers after announcing the introduction of an algorithm to break up the reverse-chronological newsfeed. A...
Facebook’s Reactions feature rolled out globally in February and was met with excitement and criticism – as most things are – by people everywhere. After the initial dissatisfaction of Facebook still not having a “dislike” button, the Reactions available...
By Michaela Lawson The moment all social media managers have been waiting for is finally here: Instagram supports account switching. The headache of logging out and in on various accounts is now a headache of the past. With the rise of profiles dedicated to...
