Best-selling author and web strategist Chris Brogan has created an interesting thought exercise in which he challeges himself to come up with three words that will define his upcoming year. Read here what he’s done in the past. I decided to come up with Smirk New Media’s three words for 2012. These will help keep our vision and focus on track for what should be our best year ever.

Smirk’s Three Words for 2012


CLIENTS: Client service, satisfaction and growth are first. Smirk New Media is about helping businesses succeed online with content and tone that is relevant to them and their customers.

CONSISTENCY: Our goal is 2012 is to continue to refine and define the best social media services in the region. As our team grows, we’ll continue to deliver consistent results.


CONTENT: Smirk is looking to expand its own content in 2012, with the addition of helpful podcasts, videos, social media accounts and new web sites.
Should be fun. Gather your team this week and ask what your three words should be for 2012.